Description
SWOT ANALYSIS OF JITROIS
Jitrois
Parent company
Jitrois
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
Usp
The brand is known for its stretch leather apparels and accessories. STP
Elite segment men and women with a taste for leather designs and Segment French connections
Target group
Premium segment men and women
Positioning
Avant garde French couture SWOT analysis
1. The brand has a strong presence in luxury apparel 2. Jitrois is known for its stretch leather invention which fits to the skin just like second skin 3. The brand has a diverse portfolio including clothes, bags, belts for both men and women 4. The brand is known for its constant inventions like Python and Kangaroo stretch leather which fit to the skin so well that they show each body movement perfectly. 5.The brand has multi-brand stores around the globe, from Harrods in London, Harvey Nichols in Hong Kong and many others. Strength 6. The brand has a clientele including international celebrities
Weakness
1. The company does not have its stores in developing countries
2. Premium brand dependent on the personality of its designer only
1.The brand can increase its brand awareness by more marketing campaigns. Opportunity 2. The company can expand itself by entering more countries
1. Other brands offer similar styles and cuts. Threats 2. Similar products available in other brands. Competition
1 Louis Vuitton 2. Gucci Competitors 3. Jean Paul Gaultier
doc_317493631.docx
SWOT ANALYSIS OF JITROIS
Jitrois
Parent company
Jitrois
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
Usp
The brand is known for its stretch leather apparels and accessories. STP
Elite segment men and women with a taste for leather designs and Segment French connections
Target group
Premium segment men and women
Positioning
Avant garde French couture SWOT analysis
1. The brand has a strong presence in luxury apparel 2. Jitrois is known for its stretch leather invention which fits to the skin just like second skin 3. The brand has a diverse portfolio including clothes, bags, belts for both men and women 4. The brand is known for its constant inventions like Python and Kangaroo stretch leather which fit to the skin so well that they show each body movement perfectly. 5.The brand has multi-brand stores around the globe, from Harrods in London, Harvey Nichols in Hong Kong and many others. Strength 6. The brand has a clientele including international celebrities
Weakness
1. The company does not have its stores in developing countries
2. Premium brand dependent on the personality of its designer only
1.The brand can increase its brand awareness by more marketing campaigns. Opportunity 2. The company can expand itself by entering more countries
1. Other brands offer similar styles and cuts. Threats 2. Similar products available in other brands. Competition
1 Louis Vuitton 2. Gucci Competitors 3. Jean Paul Gaultier
doc_317493631.docx