Description
SWOT ANALYSIS OF JIANXi COPPER
JiangXi Copper
Parent Company
JiangXi Copper
Category
Diversified Metals & Mining
Sector
Mining (Copper)
Tagline/ Slogan
Quality comes from details
USP
Largest Copper producer of China
STP
Segment
Diversified mining
Target Group
Industries and businesses requiring copper and metals
Positioning
Flagship copper producer of China
SWOT Analysis
1. Extensive reserves and resources 2. Flagship producer of China – strong association with “China” as a brand 3. Diversified business into allied services 4. Diversification into other non-ferrous metals 5. Nearly 35,000 people are employed with the organization Strength 6. Operations include copper mining, milling, smelting and refining
1. Limited market share and intense competition is a concern Weakness 2. Presence outside the Tiger Nations
1. International Expansion 2. Increasing demand of copper Opportunity 3. Increasing demand of copper byproducts like Molybdenum
1. Strict international regulations and environmental controls Threats 2. Increasing competition in international copper market
Competition
1. Xinjiang Xinxin Mining Industry Company Limited 2. Aluminum Corporation of China Limited (Chalco) 3. Xingye Copper International Group Limited Competitors 4. China Nonferrous Mining Corporation Limited
doc_180612722.docx
SWOT ANALYSIS OF JIANXi COPPER
JiangXi Copper
Parent Company
JiangXi Copper
Category
Diversified Metals & Mining
Sector
Mining (Copper)
Tagline/ Slogan
Quality comes from details
USP
Largest Copper producer of China
STP
Segment
Diversified mining
Target Group
Industries and businesses requiring copper and metals
Positioning
Flagship copper producer of China
SWOT Analysis
1. Extensive reserves and resources 2. Flagship producer of China – strong association with “China” as a brand 3. Diversified business into allied services 4. Diversification into other non-ferrous metals 5. Nearly 35,000 people are employed with the organization Strength 6. Operations include copper mining, milling, smelting and refining
1. Limited market share and intense competition is a concern Weakness 2. Presence outside the Tiger Nations
1. International Expansion 2. Increasing demand of copper Opportunity 3. Increasing demand of copper byproducts like Molybdenum
1. Strict international regulations and environmental controls Threats 2. Increasing competition in international copper market
Competition
1. Xinjiang Xinxin Mining Industry Company Limited 2. Aluminum Corporation of China Limited (Chalco) 3. Xingye Copper International Group Limited Competitors 4. China Nonferrous Mining Corporation Limited
doc_180612722.docx