Description
SWOT ANALYSIS OF JHANES BARNES
Jhanes Barnes Parent Company Category Sector Tagline/ Slogan USP Jhanes Barnes Apparel and Accessories Lifestyle and Retail Classic Designer work across categories. STP Segment Target Group Positioning High quality lifestyle products for men Ur an upper class men !en"s designer wear coupled with a lifestyle touch SWOT Analysis #.$hanes %arnes reputation as an acclaimed designer gi&es the rand a face and strong recognition. '. (he di&ersification of the rand across &arious categories like eyewear) eco-furniture and carpets has een a unique way of e*tending rand portfolio. +. ,orld famous personalities are patrons of the rand which gi&es the rand a strong appeal. -. (he design of the products which is coupled with math and science gi&es it different appeal. ..(he rand gets a significant amount of usiness from its online Strength store. #. (he rand has remained dormant when it comes to ad&ertising as compared to its competitors. '. (he rand has not een a le to esta lish a strong retail presence and is still operating out of !%/"s with retailers. Weakness +. (he rand has not een a le to le&erage on its popularity
#. (he rand can start concept stores which hail the design thinking and the futuristic &iew of the rand. '.(he rand can start tapping o&erseas markets in order to gain wider accepta ility. +.(he rand can de&elop a C0R program around its 1co-products to Opportunity gain wider appeal. #. (he recent slowdown in the American markets can affect the re&enues of the rand. '. (he rands foray into di&erse lines increases the threat from a wide Threats array of rands that are category-killers in those segments Competition #. $ohn 0medley Competitors '. 2an Huesen
doc_307102381.docx
SWOT ANALYSIS OF JHANES BARNES
Jhanes Barnes Parent Company Category Sector Tagline/ Slogan USP Jhanes Barnes Apparel and Accessories Lifestyle and Retail Classic Designer work across categories. STP Segment Target Group Positioning High quality lifestyle products for men Ur an upper class men !en"s designer wear coupled with a lifestyle touch SWOT Analysis #.$hanes %arnes reputation as an acclaimed designer gi&es the rand a face and strong recognition. '. (he di&ersification of the rand across &arious categories like eyewear) eco-furniture and carpets has een a unique way of e*tending rand portfolio. +. ,orld famous personalities are patrons of the rand which gi&es the rand a strong appeal. -. (he design of the products which is coupled with math and science gi&es it different appeal. ..(he rand gets a significant amount of usiness from its online Strength store. #. (he rand has remained dormant when it comes to ad&ertising as compared to its competitors. '. (he rand has not een a le to esta lish a strong retail presence and is still operating out of !%/"s with retailers. Weakness +. (he rand has not een a le to le&erage on its popularity
#. (he rand can start concept stores which hail the design thinking and the futuristic &iew of the rand. '.(he rand can start tapping o&erseas markets in order to gain wider accepta ility. +.(he rand can de&elop a C0R program around its 1co-products to Opportunity gain wider appeal. #. (he recent slowdown in the American markets can affect the re&enues of the rand. '. (he rands foray into di&erse lines increases the threat from a wide Threats array of rands that are category-killers in those segments Competition #. $ohn 0medley Competitors '. 2an Huesen
doc_307102381.docx