Description
SWOT ANALYSIS OF JET LITE
JetLite Parent Company Category Sector Tagline/ Slogan USP Tailwinds Limited Indian domestic sector Airlines Emotionally Yours Value Airline STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Value Airline SWOT Analysis 1. Strong Backing by Promoters 2. Positioned as a value Airline 1. Competiton from LCC and Premium Airlines 1.Positioning between LCC and Premium can get them passengers from both segment 1. Growth of LCCs 2. Rising Fuel Costs 3. Rising Labour Costs Competition
Strength Weakness
Opportunity
Threats
Go Air Competitors Spicejet JetKonnect
doc_103745113.docx
SWOT ANALYSIS OF JET LITE
JetLite Parent Company Category Sector Tagline/ Slogan USP Tailwinds Limited Indian domestic sector Airlines Emotionally Yours Value Airline STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Value Airline SWOT Analysis 1. Strong Backing by Promoters 2. Positioned as a value Airline 1. Competiton from LCC and Premium Airlines 1.Positioning between LCC and Premium can get them passengers from both segment 1. Growth of LCCs 2. Rising Fuel Costs 3. Rising Labour Costs Competition
Strength Weakness
Opportunity
Threats
Go Air Competitors Spicejet JetKonnect
doc_103745113.docx