Description
SWOT ANALYSIS OF JET BLUE AIRWAYS
JetBlue Airways Parent Company Category Sector Tagline/ Slogan JetBlue Airways Corporation Mainly domestic market of America but also International Airlines You Above All In-spite of being a major player, it is not a member of any of the airlines alliances STP Segment Target Group Positioning Middle class/Price sensitive upper middle class Customers looking for low cost and high quality Low cost carrier SWOT Analysis 1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America 2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline) 3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack 4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry Strength 5. Serves as a popular low-cost airline across 75 destinations 1. It has less international destinations. Does not have presence in Asia and other unsaturated market 2. Higher costs linked to airline's several facilities are making the
USP
Weakness
company less competitive 1. America is the single largest market in the world 2. Introduction of new planes has created the opportunity for new routes 3. Huge scope to expand in the Asian market 1. Most of the major airlines have undergone cost reformation to reduce the air fare 2. Rising fuel prices and problem of availability of fuel 3. Fluctuation in the demand of air travel especially after terrorists attack Competition 1. AMR corporation 2. Delta Airlines 3. Southwest Airlines Competitors 4. Sky West Inc
Opportunity
Threats
doc_120836509.docx
SWOT ANALYSIS OF JET BLUE AIRWAYS
JetBlue Airways Parent Company Category Sector Tagline/ Slogan JetBlue Airways Corporation Mainly domestic market of America but also International Airlines You Above All In-spite of being a major player, it is not a member of any of the airlines alliances STP Segment Target Group Positioning Middle class/Price sensitive upper middle class Customers looking for low cost and high quality Low cost carrier SWOT Analysis 1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America 2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline) 3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack 4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry Strength 5. Serves as a popular low-cost airline across 75 destinations 1. It has less international destinations. Does not have presence in Asia and other unsaturated market 2. Higher costs linked to airline's several facilities are making the
USP
Weakness
company less competitive 1. America is the single largest market in the world 2. Introduction of new planes has created the opportunity for new routes 3. Huge scope to expand in the Asian market 1. Most of the major airlines have undergone cost reformation to reduce the air fare 2. Rising fuel prices and problem of availability of fuel 3. Fluctuation in the demand of air travel especially after terrorists attack Competition 1. AMR corporation 2. Delta Airlines 3. Southwest Airlines Competitors 4. Sky West Inc
Opportunity
Threats
doc_120836509.docx