Description
SWOT ANALYSIS OF JENSON & NICHOLSON
Jenson & Nicholson
Parent Company
Jenson & Nicholson
Category
Paint Industry
Sector
Industrial products and chemicals
Tagline/ Slogan
When you see Colour think of us
The most trusted name in paints, leading technology; benchmarking to USP exceed industry standards; innovators in paint industry
STP
Segment
Decorative segment- premium and ultra-premium; industrial coatings
Architects, End-Consumers mainly in premium segment and industries, Target Group dealers, painters.
Positioning
World-class technology; innovators in paints industry;
SWOT Analysis
1. One of the oldest Paint companies with high brand equity built over years. 2. Innovators w.r.t different measures introduced in advertising, branding, and environmental domains- company being the first one to introduce durable and environment-friendly paints. 3. Offers huge product portfolio of paints 4. Company is ever improving w.r.t offerings and quality standards w.r.t international industry standards. Strength 5. In spite of stiff competition, company is doing well.
1.Stiff competition means market share growth is restricted Weakness 2. Advertising and visibility less compared to competitors
1.New Product launches and innovation with changing trends 2. Strong growth Potential in India owing to urbanization 3. Business diversification 4. Branding techniques to increase awareness-customer recall. 5. Encourage industrial paints category as it would reduce vulnerability Opportunity of seasonal nature.
1.New entrants in the industry and local companies. 2. Fluctuations in raw material prices 3. Stiff competition 4. Environmental constraints being in essentially effluent creating industry. Threats 5. Seasonal nature of industry
Competition
1. Asian Paints 2. AkzoNobel 3. Valspar 4. Nerolac Paints 5. Sherwin-William Paints 6. Du Pont Competitors 7. Berger Paints
doc_894603336.docx
SWOT ANALYSIS OF JENSON & NICHOLSON
Jenson & Nicholson
Parent Company
Jenson & Nicholson
Category
Paint Industry
Sector
Industrial products and chemicals
Tagline/ Slogan
When you see Colour think of us
The most trusted name in paints, leading technology; benchmarking to USP exceed industry standards; innovators in paint industry
STP
Segment
Decorative segment- premium and ultra-premium; industrial coatings
Architects, End-Consumers mainly in premium segment and industries, Target Group dealers, painters.
Positioning
World-class technology; innovators in paints industry;
SWOT Analysis
1. One of the oldest Paint companies with high brand equity built over years. 2. Innovators w.r.t different measures introduced in advertising, branding, and environmental domains- company being the first one to introduce durable and environment-friendly paints. 3. Offers huge product portfolio of paints 4. Company is ever improving w.r.t offerings and quality standards w.r.t international industry standards. Strength 5. In spite of stiff competition, company is doing well.
1.Stiff competition means market share growth is restricted Weakness 2. Advertising and visibility less compared to competitors
1.New Product launches and innovation with changing trends 2. Strong growth Potential in India owing to urbanization 3. Business diversification 4. Branding techniques to increase awareness-customer recall. 5. Encourage industrial paints category as it would reduce vulnerability Opportunity of seasonal nature.
1.New entrants in the industry and local companies. 2. Fluctuations in raw material prices 3. Stiff competition 4. Environmental constraints being in essentially effluent creating industry. Threats 5. Seasonal nature of industry
Competition
1. Asian Paints 2. AkzoNobel 3. Valspar 4. Nerolac Paints 5. Sherwin-William Paints 6. Du Pont Competitors 7. Berger Paints
doc_894603336.docx