Description
SWOT ANALYSIS OF JENNIFER LOPEZ BEAUTY
Jennifer Lopez Beauty
Parent Company
Coty and JLo
Category
Apparel and Accessories
Sector
Lifestyle and retail
In the eye of the storm, I am Still Jennifer Lopez; Whatever you want Tagline/ Slogan to do, do it
USP
Straight from the wardrobe of JLo STP
Segment
Cosmetics, fashion and perfumes
People who are fashion centric and who are fan-followers of Jenifer Target Group Lopez.
Positioning
Brand that is radiant and simply irresistible. SWOT Analysis
1. It provides customers with the latest designs and fashion. 2. Customers who are fans of Jenifer Lopez buy the brand easily. It is famous world-wide. 3.Brand is as per economies of scale 4. The brand had very good geographic presence and very good Strength strong distribution channel.
1. Despite high popularity, the brand availability is limited globally 3. The sale gets affected with the image of JLo. If there is a Weakness controversy associated with her people stop buying the products.
Opportunity
1. New product range and product line can help them to expand their
business and diversify their customer base 2. Rise in popularity in online space 3. Tap the fan following globally
1. The brand will diminish as JLO diminishes. It shall be popular only till JLo is in news and is popular. Threats 2. Competition from the international market and brands Competition
1.GAP Competitors 2.Demi Lovato
doc_163068331.docx
SWOT ANALYSIS OF JENNIFER LOPEZ BEAUTY
Jennifer Lopez Beauty
Parent Company
Coty and JLo
Category
Apparel and Accessories
Sector
Lifestyle and retail
In the eye of the storm, I am Still Jennifer Lopez; Whatever you want Tagline/ Slogan to do, do it
USP
Straight from the wardrobe of JLo STP
Segment
Cosmetics, fashion and perfumes
People who are fashion centric and who are fan-followers of Jenifer Target Group Lopez.
Positioning
Brand that is radiant and simply irresistible. SWOT Analysis
1. It provides customers with the latest designs and fashion. 2. Customers who are fans of Jenifer Lopez buy the brand easily. It is famous world-wide. 3.Brand is as per economies of scale 4. The brand had very good geographic presence and very good Strength strong distribution channel.
1. Despite high popularity, the brand availability is limited globally 3. The sale gets affected with the image of JLo. If there is a Weakness controversy associated with her people stop buying the products.
Opportunity
1. New product range and product line can help them to expand their
business and diversify their customer base 2. Rise in popularity in online space 3. Tap the fan following globally
1. The brand will diminish as JLO diminishes. It shall be popular only till JLo is in news and is popular. Threats 2. Competition from the international market and brands Competition
1.GAP Competitors 2.Demi Lovato
doc_163068331.docx