Description
SWOT ANALYSIS OF JCB
JCB
Parent Company
JCB, U.K
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
A truly world-class company
Strong and high performance products and solutions to meet global USP customers' needs
STP
People and businesses who want products and services for Construction Segment Equipment
People or Business expecting high performance products and unrivalled Target Group customer service
Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ Positioning needs
SWOT Analysis
1. Wide range of products for every Construction need 2. Geographic diversification, Presence in many countries both developed and developing 3. Has a huge dealer network and availability 4. Has a high brand recall value amongst construction equipments 5. Has a famous unrivalled customer service Strength 6. Factories in UK, Brazil, North America, India or Germany
1. Hasn’t yet diversified into related businesses 2. The current Eurozone crisis has affected its operational efficiency Weakness 3. Still competition means limited market share
1. Growing residential sector in Asia 2. The recent launch of Backhoe loaders could bolster its sales 3. Warehouse expansion at different places will enhance their customer Opportunity service
1. Stiff competition from various players like CAT, Ingersoll Rand, ACE etc.. 2. The Real Estate sector in Europe has weakened and might lead to Threats stagnant business in the Eurozone
Competition
1. Caterpillar Inc. 2. Komatsu Competitors 3. Ingersoll-Rand
doc_835548894.docx
SWOT ANALYSIS OF JCB
JCB
Parent Company
JCB, U.K
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
A truly world-class company
Strong and high performance products and solutions to meet global USP customers' needs
STP
People and businesses who want products and services for Construction Segment Equipment
People or Business expecting high performance products and unrivalled Target Group customer service
Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ Positioning needs
SWOT Analysis
1. Wide range of products for every Construction need 2. Geographic diversification, Presence in many countries both developed and developing 3. Has a huge dealer network and availability 4. Has a high brand recall value amongst construction equipments 5. Has a famous unrivalled customer service Strength 6. Factories in UK, Brazil, North America, India or Germany
1. Hasn’t yet diversified into related businesses 2. The current Eurozone crisis has affected its operational efficiency Weakness 3. Still competition means limited market share
1. Growing residential sector in Asia 2. The recent launch of Backhoe loaders could bolster its sales 3. Warehouse expansion at different places will enhance their customer Opportunity service
1. Stiff competition from various players like CAT, Ingersoll Rand, ACE etc.. 2. The Real Estate sector in Europe has weakened and might lead to Threats stagnant business in the Eurozone
Competition
1. Caterpillar Inc. 2. Komatsu Competitors 3. Ingersoll-Rand
doc_835548894.docx