Description
SWOT ANALYSIS OF JC PENNEY
JC Penney
Parent Company
J. C. Penney Company, Inc.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Chain of American mid-range department stores STP
Segment
American citizens looking for household products
Target Group
Middle class and upper middle class families
Positioning
Mid-range department stores SWOT Analysis
1. Present in more than 1100+ number of locations 2. Revenue performance is great with a strong financial position 3. Present in Clothing, Footwear, Furniture, Jewelry, Beauty products,Electronics. 4. It offers kids free haircuts 5. Offers shipment of goods which enhances customer experience Strength 6. Has launched a variety of private labels
1. The company has less presence globally specially emerging economies 2. The market share is limited as even competitors give similar Weakness offerings
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Playing on price point level 2.Financial control is not their on operational cost Threats 3. Expansion from competitors is a major threat Competition
1. Daiei 2. Mercuries & Associates Competitors 3. J Front Retailing
doc_123690933.docx
SWOT ANALYSIS OF JC PENNEY
JC Penney
Parent Company
J. C. Penney Company, Inc.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Chain of American mid-range department stores STP
Segment
American citizens looking for household products
Target Group
Middle class and upper middle class families
Positioning
Mid-range department stores SWOT Analysis
1. Present in more than 1100+ number of locations 2. Revenue performance is great with a strong financial position 3. Present in Clothing, Footwear, Furniture, Jewelry, Beauty products,Electronics. 4. It offers kids free haircuts 5. Offers shipment of goods which enhances customer experience Strength 6. Has launched a variety of private labels
1. The company has less presence globally specially emerging economies 2. The market share is limited as even competitors give similar Weakness offerings
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Playing on price point level 2.Financial control is not their on operational cost Threats 3. Expansion from competitors is a major threat Competition
1. Daiei 2. Mercuries & Associates Competitors 3. J Front Retailing
doc_123690933.docx