Description
SWOT ANALYSIS OF JAYAPRAKASH JP POWER VENTURES
Jayaprakash JP Power Ventures
Parent Company
Jaypee Group
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
No dream too big
USP
Diversified Conglomerate STP
Segment
Agencies looking to buy electricity
Target Group
Private consumer of electricity
Positioning
Efficient power provider SWOT Analysis
1. Efficient production process of plants 2. Strong backing of the Jaypee group makes its presence strong 3. Fully integrated project management system 4. New equipment and latest technology 5. Lower operating costs Strength 6. Very good part load efficiency as compared to sub-critical unit
1.Intense competition from a few big players means limited market share Weakness 2. Prices are determined by India's Electricity Act
1.Huge demand and supply gap 2.Large opportunity in energy consultancy service Opportunity 3.New sources of power generations
1.Rising cost of production 2.Huge competition from established public sector firms 3. Industries are dependent of economic conditions which affects Threats their business too Competition
1. NTPC 2. NHPC 3. Reliance Energy Competitors 4.Tata power
doc_906887985.docx
SWOT ANALYSIS OF JAYAPRAKASH JP POWER VENTURES
Jayaprakash JP Power Ventures
Parent Company
Jaypee Group
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
No dream too big
USP
Diversified Conglomerate STP
Segment
Agencies looking to buy electricity
Target Group
Private consumer of electricity
Positioning
Efficient power provider SWOT Analysis
1. Efficient production process of plants 2. Strong backing of the Jaypee group makes its presence strong 3. Fully integrated project management system 4. New equipment and latest technology 5. Lower operating costs Strength 6. Very good part load efficiency as compared to sub-critical unit
1.Intense competition from a few big players means limited market share Weakness 2. Prices are determined by India's Electricity Act
1.Huge demand and supply gap 2.Large opportunity in energy consultancy service Opportunity 3.New sources of power generations
1.Rising cost of production 2.Huge competition from established public sector firms 3. Industries are dependent of economic conditions which affects Threats their business too Competition
1. NTPC 2. NHPC 3. Reliance Energy Competitors 4.Tata power
doc_906887985.docx