Description
SWOT ANALYSIS OF JAQUET DROZ
Jaquet Droz
Parent Company
The Swatch group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Swiss Fine Watchmaking since 1738
USP
Craft fully decorated unique high-end jewellery watches STP
Segment
Luxury Watches for men and women
Target Group
High Income
Positioning
Jewellery watches with unique craftsmanship SWOT Analysis
1. The Brand has a unique image of being a jewellery watch brand with unique craftsmanship in its watches 2. Ability to create custom dial designs to meet its enthusiastic clients’ requirements 3. The brand has partnered and sponsored unique cultural events that are synonymous with its brand image 4. Part of the Swatch group that has 28,000 employees across 50 Strength countries
1. The brand presence across the globe is fairly limited Weakness 2. Limited market share growth due to competition
1. The brand can increase its presence across the world by increasing its limited distribution network Opportunity 2. Luxury segment across developing economies has provided many
growth opportunities 3. Special offers for business tycoons and sponsorships of events to increase visibility
1. High competition in the luxury market in terms of price as well as presence 2. Competing jewellery watch making brand Cartier has a higher presence and brand image as compared to Jaquet Droz 3. Presence of many brands means high probability to brand Threats switching Competition
1. Cartier 2. Rolex Competitors 3. Omega
doc_915489510.docx
SWOT ANALYSIS OF JAQUET DROZ
Jaquet Droz
Parent Company
The Swatch group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Swiss Fine Watchmaking since 1738
USP
Craft fully decorated unique high-end jewellery watches STP
Segment
Luxury Watches for men and women
Target Group
High Income
Positioning
Jewellery watches with unique craftsmanship SWOT Analysis
1. The Brand has a unique image of being a jewellery watch brand with unique craftsmanship in its watches 2. Ability to create custom dial designs to meet its enthusiastic clients’ requirements 3. The brand has partnered and sponsored unique cultural events that are synonymous with its brand image 4. Part of the Swatch group that has 28,000 employees across 50 Strength countries
1. The brand presence across the globe is fairly limited Weakness 2. Limited market share growth due to competition
1. The brand can increase its presence across the world by increasing its limited distribution network Opportunity 2. Luxury segment across developing economies has provided many
growth opportunities 3. Special offers for business tycoons and sponsorships of events to increase visibility
1. High competition in the luxury market in terms of price as well as presence 2. Competing jewellery watch making brand Cartier has a higher presence and brand image as compared to Jaquet Droz 3. Presence of many brands means high probability to brand Threats switching Competition
1. Cartier 2. Rolex Competitors 3. Omega
doc_915489510.docx