Description
SWOT ANALYSIS OF JAGUAR
Jaguar
Parent Company
Tata Motors
Category
Premium Luxury Cars
Sector
Automobiles
Born to perform; Unleash a Jaguar; Don't dream it. Drive it; JaguarTagline/ Slogan The art of performance; Grace. Space. Pace.
USP
Premium luxury car with sport features and high performance STP
Segment
Ultra premium luxury automobile segment
Target Group
Rich businessmen and Royal families
Positioning
A car full of performance, grace and luxury Product Portfolio
Jaguar XJ Jaguar XK Brands Jaguar XF SWOT Analysis
1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3. Upgraded distribution channels specially in the emerging economies 4. Good, crisp quality advertising 5.Increase in Research and development spending Strength 6.Improvement in global sales after Tata Motors acquisition
1. Lack a variety product range as compared to competitors 2. Despite having high performance cars, car design is criticized Weakness 3. After Tata acquisition cost cutting lead to labor union issues
1. Emerging economies like India, China, Russia apart from USA and Europe Opportunity 2. Hybrid models of luxury cars is an untapped market
1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices Threats 3. Financial instability causes steep downfall in premium car segment Competition
1. Porsche 2.Mercedes Benz 3.Audi 4. Aston Martin Competitors 5.Bentley
doc_131440480.docx
SWOT ANALYSIS OF JAGUAR
Jaguar
Parent Company
Tata Motors
Category
Premium Luxury Cars
Sector
Automobiles
Born to perform; Unleash a Jaguar; Don't dream it. Drive it; JaguarTagline/ Slogan The art of performance; Grace. Space. Pace.
USP
Premium luxury car with sport features and high performance STP
Segment
Ultra premium luxury automobile segment
Target Group
Rich businessmen and Royal families
Positioning
A car full of performance, grace and luxury Product Portfolio
Jaguar XJ Jaguar XK Brands Jaguar XF SWOT Analysis
1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3. Upgraded distribution channels specially in the emerging economies 4. Good, crisp quality advertising 5.Increase in Research and development spending Strength 6.Improvement in global sales after Tata Motors acquisition
1. Lack a variety product range as compared to competitors 2. Despite having high performance cars, car design is criticized Weakness 3. After Tata acquisition cost cutting lead to labor union issues
1. Emerging economies like India, China, Russia apart from USA and Europe Opportunity 2. Hybrid models of luxury cars is an untapped market
1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices Threats 3. Financial instability causes steep downfall in premium car segment Competition
1. Porsche 2.Mercedes Benz 3.Audi 4. Aston Martin Competitors 5.Bentley
doc_131440480.docx