Description
SWOT ANALYSIS OF JAGUAR XK
Jaguar XK Parent Company Category Sector Jaguar Premium Luxury Cars Automobiles Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace. Jaguar’s luxury tourer sports car STP Segment Target Group Positioning Ultra premium luxury automobile segment Rich businessmen and Royal families A car full of performance, grace and luxury SWOT Analysis 1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. Available as a coupe as well as convertible in XKR ad XKR-S models 5. 0-100 kmph in 4.2 seconds with a top speed of 300 kmph 1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Competitors like Mercedes and BMW have a comparatively higher brand presence 1. Emerging economies like India, China, Russia apart from USA and Europe
Tagline/ Slogan USP
Strength
Weakness
Opportunity
2. Hybrid models of luxury cars is an untapped market 1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment Competition 1. Porsche 2.Mercedes Benz 3.Audi R8 4. Aston Martin
Threats
Competitors
doc_703159984.docx
SWOT ANALYSIS OF JAGUAR XK
Jaguar XK Parent Company Category Sector Jaguar Premium Luxury Cars Automobiles Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace. Jaguar’s luxury tourer sports car STP Segment Target Group Positioning Ultra premium luxury automobile segment Rich businessmen and Royal families A car full of performance, grace and luxury SWOT Analysis 1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. Available as a coupe as well as convertible in XKR ad XKR-S models 5. 0-100 kmph in 4.2 seconds with a top speed of 300 kmph 1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Competitors like Mercedes and BMW have a comparatively higher brand presence 1. Emerging economies like India, China, Russia apart from USA and Europe
Tagline/ Slogan USP
Strength
Weakness
Opportunity
2. Hybrid models of luxury cars is an untapped market 1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment Competition 1. Porsche 2.Mercedes Benz 3.Audi R8 4. Aston Martin
Threats
Competitors
doc_703159984.docx