Description
SWOT ANALYSIS OF JAEGER -LECOULTRE
Jaeger-LeCoultre
Parent Company
Richemont group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Have you ever worn a real watch?
USP
Exclusive luxury watches with a rich heritage STP
Segment
High end luxurywatches segment
Target Group
High income men and women
Positioning
Exclusive luxury watch that is a ‘Real watch’ SWOT Analysis
1. The brand is known for its rich heritage in watchmaking with nearly 400 patents registered 2. Its reverso range of watches that were introduced have been very popular and are customisable 3. The watch has a strong hold in America and Europe 4. Since the past few years the brand has seen a good demand in China 5. The brand has a presence of over 34boutiques and sponsored close to over 700 events for its marketing promotions 6. Their ‘Real watch’ marketing campaign has been a big success 7. In line with its image of preserving its rich heritage, the brand has been associated in preserving endangered world heritage marine Strength sites with UNESCO
1. The competitors of the brand have a higher top-of-the-mind recall Weakness 2. Limited presence in some growing and developing countries
1. Expansion in progress in Asia and middle east can provide opportunity to grow in the non-western markets Opportunity 2. The brand canaggressively increase its distributors and boutiques
1. Low switching cost in luxury segment requires higher spends in marketing 2. High recall competitors pose a threat to the brand Threats 3. Fake and duplicate watches can hurt sales and image Competition
1. PatekPhillipe 2. Rolex Competitors 3. Cartier
doc_931078711.docx
SWOT ANALYSIS OF JAEGER -LECOULTRE
Jaeger-LeCoultre
Parent Company
Richemont group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Have you ever worn a real watch?
USP
Exclusive luxury watches with a rich heritage STP
Segment
High end luxurywatches segment
Target Group
High income men and women
Positioning
Exclusive luxury watch that is a ‘Real watch’ SWOT Analysis
1. The brand is known for its rich heritage in watchmaking with nearly 400 patents registered 2. Its reverso range of watches that were introduced have been very popular and are customisable 3. The watch has a strong hold in America and Europe 4. Since the past few years the brand has seen a good demand in China 5. The brand has a presence of over 34boutiques and sponsored close to over 700 events for its marketing promotions 6. Their ‘Real watch’ marketing campaign has been a big success 7. In line with its image of preserving its rich heritage, the brand has been associated in preserving endangered world heritage marine Strength sites with UNESCO
1. The competitors of the brand have a higher top-of-the-mind recall Weakness 2. Limited presence in some growing and developing countries
1. Expansion in progress in Asia and middle east can provide opportunity to grow in the non-western markets Opportunity 2. The brand canaggressively increase its distributors and boutiques
1. Low switching cost in luxury segment requires higher spends in marketing 2. High recall competitors pose a threat to the brand Threats 3. Fake and duplicate watches can hurt sales and image Competition
1. PatekPhillipe 2. Rolex Competitors 3. Cartier
doc_931078711.docx