Description
SWOT ANALYSIS OF JACQUES LEMANS
Jacques Lemans
Parent Company
Jacques Lemans watch company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The harmony of time
USP
Affordable, quality and stylish watches STP
Segment
Mid segment watches
Target Group
Upper Mid income Men and women
Positioning
Watches with high quality and style SWOT Analysis
1. The brand has presence in more that 120 countries 2. It has followed a unique marketing strategy of advertising in over 72 Airlines and airshops that give the brand a good international presence 3. UEFA Champions League collection has been sponsored by the brand and has added to the brand awareness of the brand 4. The brand in its F1 collection have associated with the popular F1 racing events adding to its brand presence Strength 5. The brand has over 300dedicated employees worldwide
1. Despite a strong brand has limited presence globally Weakness 2. Strong competition means ability to grow is slow
Opportunity
1. The brand can expand its exclusive dealer network to high growth
developing countries like India and China 2. The brand can expand its product range to other categories in watches 3. Association with celebrities and fashion events
1. There is high advertising and promotional cost involved in improving the brand recall of the brand in the mid cost segment. The competitors of the brand have been successful in doing the same 2. Competition from international as well as domestic brands Threats 3. Fluctuating currencies affects sales Competition
1. Seiko Competitors 2. Timex
doc_265288234.docx
SWOT ANALYSIS OF JACQUES LEMANS
Jacques Lemans
Parent Company
Jacques Lemans watch company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The harmony of time
USP
Affordable, quality and stylish watches STP
Segment
Mid segment watches
Target Group
Upper Mid income Men and women
Positioning
Watches with high quality and style SWOT Analysis
1. The brand has presence in more that 120 countries 2. It has followed a unique marketing strategy of advertising in over 72 Airlines and airshops that give the brand a good international presence 3. UEFA Champions League collection has been sponsored by the brand and has added to the brand awareness of the brand 4. The brand in its F1 collection have associated with the popular F1 racing events adding to its brand presence Strength 5. The brand has over 300dedicated employees worldwide
1. Despite a strong brand has limited presence globally Weakness 2. Strong competition means ability to grow is slow
Opportunity
1. The brand can expand its exclusive dealer network to high growth
developing countries like India and China 2. The brand can expand its product range to other categories in watches 3. Association with celebrities and fashion events
1. There is high advertising and promotional cost involved in improving the brand recall of the brand in the mid cost segment. The competitors of the brand have been successful in doing the same 2. Competition from international as well as domestic brands Threats 3. Fluctuating currencies affects sales Competition
1. Seiko Competitors 2. Timex
doc_265288234.docx