Description
SWOT ANALYSIS OF JACK DANIELS
Jack Daniels
Parent Company
Brown-Forman
Category
Beverages
Sector
Food and Beverages
There's Nothing Like Jack Daniel's Old Time Tennessee Whiskey; Old Tagline/ Slogan time whisky, new world ideas
The unique JD's flavor is prepared from 50 single malts, four single grains and in particular the fingerprint malts from Milton duff and USP Glenburnie.
STP
Scotch drinkers who choose one blend when they're young and stick Segment with it till they're old.
Target Group
Upper class urban individuals
Positioning
A Working Man's Whisky.
SWOT Analysis
1. When given a choice, customers are loyal to Jack Daniels 2. Global presence: Even in places where Jack or Jamison might be scarce one can be sure that JD’s can still be found. 3. Bottle recognition & different dispensing instruments. 4. High brand recall and considered one of the most premium and Strength popular whiskies globally
1. Premium brand & hence priced higher than its competitors. Weakness 2. Misuse of brand name for fake beverages is a concern
Opportunity
1. New products can help Jack Daniels to expand their business and
diversity their customer base 2. Fair trade laws provide an opportunity to expand further 3. Greater innovation can help Jack Daniels to produce unique products and services that meet customer’s needs
1. The availability of substitute products hurts JD’s ability to raise prices, because customers can easily switch to another product or service 2. Competitors increasing their market share in the U.S market. Threats 3. In danger of becoming a reliable but tired & unexciting brand.
Competition
1.Bell’s 2.Johnie Walker Competitors 3.Black & White
doc_213526246.docx
SWOT ANALYSIS OF JACK DANIELS
Jack Daniels
Parent Company
Brown-Forman
Category
Beverages
Sector
Food and Beverages
There's Nothing Like Jack Daniel's Old Time Tennessee Whiskey; Old Tagline/ Slogan time whisky, new world ideas
The unique JD's flavor is prepared from 50 single malts, four single grains and in particular the fingerprint malts from Milton duff and USP Glenburnie.
STP
Scotch drinkers who choose one blend when they're young and stick Segment with it till they're old.
Target Group
Upper class urban individuals
Positioning
A Working Man's Whisky.
SWOT Analysis
1. When given a choice, customers are loyal to Jack Daniels 2. Global presence: Even in places where Jack or Jamison might be scarce one can be sure that JD’s can still be found. 3. Bottle recognition & different dispensing instruments. 4. High brand recall and considered one of the most premium and Strength popular whiskies globally
1. Premium brand & hence priced higher than its competitors. Weakness 2. Misuse of brand name for fake beverages is a concern
Opportunity
1. New products can help Jack Daniels to expand their business and
diversity their customer base 2. Fair trade laws provide an opportunity to expand further 3. Greater innovation can help Jack Daniels to produce unique products and services that meet customer’s needs
1. The availability of substitute products hurts JD’s ability to raise prices, because customers can easily switch to another product or service 2. Competitors increasing their market share in the U.S market. Threats 3. In danger of becoming a reliable but tired & unexciting brand.
Competition
1.Bell’s 2.Johnie Walker Competitors 3.Black & White
doc_213526246.docx