Description
SWOT ANALYSIS OF J.CHEIN & COMPANY
J. Chein & Company
Parent Company
N/A
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
U.S. Can Company
USP
Mechanical toys made from stamped and lithographed tin
STP
Segment
Mechanical and tin toys
Target Group
Children and collectors
Positioning
Leading producer of vintage and antique toys
SWOT Analysis
1. Brand recall was very high 2. Seller of unique products 3. Had a good customer reach Strength 4. Products were of high quality and good finishing
1. Product portfolio very weak Weakness 2. Targeted a niche segment
1.Could have diversified its product portfolio Opportunity 2.Could have introduced accessories and other genres of toys
1. Other mechanical toys 2.Outdoor games 3.Television 4.Computer games Threats 5.Internet
Competition
1.Automoblox Competitors 2.Gama Toys
3.Louis Marx
doc_453775696.docx
SWOT ANALYSIS OF J.CHEIN & COMPANY
J. Chein & Company
Parent Company
N/A
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
U.S. Can Company
USP
Mechanical toys made from stamped and lithographed tin
STP
Segment
Mechanical and tin toys
Target Group
Children and collectors
Positioning
Leading producer of vintage and antique toys
SWOT Analysis
1. Brand recall was very high 2. Seller of unique products 3. Had a good customer reach Strength 4. Products were of high quality and good finishing
1. Product portfolio very weak Weakness 2. Targeted a niche segment
1.Could have diversified its product portfolio Opportunity 2.Could have introduced accessories and other genres of toys
1. Other mechanical toys 2.Outdoor games 3.Television 4.Computer games Threats 5.Internet
Competition
1.Automoblox Competitors 2.Gama Toys
3.Louis Marx
doc_453775696.docx