Description
SWOT ANALYSIS OF iTUNES
iTunes
Parent Company
Apple Inc
Category
Software products
Sector
Media and entertainment
Tagline/ Slogan
Your Entertainment. Everywhere
Multipurpose, user friendly and trusted brand supported by many USP platforms
STP
Segment
College students and youth
Target Group
Entertainment seeking youth
Positioning
Positioned as a device which can provide entertainment anytime
SWOT Analysis
1. Reputed as most trusted and original brand 2. Attractive brand among youth due to style quotient 3. Successful products like iphone and ipod support itunes due to which it can reach masses 4. Good selection of songs, most of them not available through other Strength sources
1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners Weakness 2. Windows users not among the target market
1. Store exclusive and selected music attracting niche customers 2. Can be made compatible with other platforms or OS. Opportunity 3. Internet users not using itunes can be attracted
1. Online free music downloads websites 2. Piracy of music Threats 3. Audio CDs available in market
Competition
1. Amazon MP3 2. Etunesmusic.com Competitors 3. Rhapsody MP3
doc_160354298.docx
SWOT ANALYSIS OF iTUNES
iTunes
Parent Company
Apple Inc
Category
Software products
Sector
Media and entertainment
Tagline/ Slogan
Your Entertainment. Everywhere
Multipurpose, user friendly and trusted brand supported by many USP platforms
STP
Segment
College students and youth
Target Group
Entertainment seeking youth
Positioning
Positioned as a device which can provide entertainment anytime
SWOT Analysis
1. Reputed as most trusted and original brand 2. Attractive brand among youth due to style quotient 3. Successful products like iphone and ipod support itunes due to which it can reach masses 4. Good selection of songs, most of them not available through other Strength sources
1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners Weakness 2. Windows users not among the target market
1. Store exclusive and selected music attracting niche customers 2. Can be made compatible with other platforms or OS. Opportunity 3. Internet users not using itunes can be attracted
1. Online free music downloads websites 2. Piracy of music Threats 3. Audio CDs available in market
Competition
1. Amazon MP3 2. Etunesmusic.com Competitors 3. Rhapsody MP3
doc_160354298.docx