Description
SWOT ANALYSIS OF ITC HOTELS
ITC Hotels
Parent Company
ITC Limited
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Responsible luxury
USP
Five star hotels inspired by Indian heritage
STP
Segment
High end travelers, global travelers, upscale segment
Families, Couples from SEC A both Indians and foreigners, business Target Group travelers
Positioning
Warm & comforting five star luxury experience
SWOT Analysis
1. Flagship hotels division of ITC Hotels 2. Awarded best employer in Asia in hospitality sector 3. Association with hospitality giant Starwood Hotels 4. High brand recall and popularity 5. Exclusivity and innovation in services with over 100 hotels pan India 6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels Strength 7. Increasing bottom line and an Aspirational brand
1.Limited global presence as compared to some other leading hotel chains Weakness 2. Huge number of competitors means limited market share
1. Growing market and tourism industry 2. Foreign Tourists Arrival constantly growing Opportunity 3. Novel traveling concepts like Ecotourism, Medical Tourism
1. International chains like Ritz Carlton, Novotel are entering India Threats 2. Economy fluctuations affect tourism
Competition
1.Leela Hotels 2.Taj Hotels Competitors 3.Oberoi Group
doc_869142823.docx
SWOT ANALYSIS OF ITC HOTELS
ITC Hotels
Parent Company
ITC Limited
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Responsible luxury
USP
Five star hotels inspired by Indian heritage
STP
Segment
High end travelers, global travelers, upscale segment
Families, Couples from SEC A both Indians and foreigners, business Target Group travelers
Positioning
Warm & comforting five star luxury experience
SWOT Analysis
1. Flagship hotels division of ITC Hotels 2. Awarded best employer in Asia in hospitality sector 3. Association with hospitality giant Starwood Hotels 4. High brand recall and popularity 5. Exclusivity and innovation in services with over 100 hotels pan India 6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels Strength 7. Increasing bottom line and an Aspirational brand
1.Limited global presence as compared to some other leading hotel chains Weakness 2. Huge number of competitors means limited market share
1. Growing market and tourism industry 2. Foreign Tourists Arrival constantly growing Opportunity 3. Novel traveling concepts like Ecotourism, Medical Tourism
1. International chains like Ritz Carlton, Novotel are entering India Threats 2. Economy fluctuations affect tourism
Competition
1.Leela Hotels 2.Taj Hotels Competitors 3.Oberoi Group
doc_869142823.docx