Description
SWOT ANALYSIS OF ITALIAN SERIE A
Italian Serie A
Parent Company
Italian Football Federation
Category
Football league
Sector
Sports and Entertainment
Tagline/ Slogan
-
Exciting and extremely competitive football league with players from USP across the world
STP
Segment
All football lovers across the world
Target Group
Men in the age group 15-60
Positioning
One of the most competitive leagues in Europe
SWOT Analysis
1. Presence of top teams like AC Milan, Inter Milan, Juventus 2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe 3. Involvement of top international and Italian players Strength 4. Highly competitive league
1.A number of alleged match fixing scandals have diminished the credibility of the league 2.Less number of goals per match because of the Italian mentality of defensive football 3.Lack of global fans apart from AC Milan and Juventus 4. The weak Italian economy is also making it difficult for the clubs to Weakness compete in Europe as they are unable to retain their star players
1.Tap global and emerging markets like USA and Asia Opportunity 2.Ensure stringent measures to regain the credibility of the league
1.Losing star players to other leagues 2.If there is another match fixing scandal, it may completely wipe out Threats the league’s fan base
Competition
1.English Premier League 2.German Bundesliga Competitors 3.Spanish La Liga
doc_993922953.docx
SWOT ANALYSIS OF ITALIAN SERIE A
Italian Serie A
Parent Company
Italian Football Federation
Category
Football league
Sector
Sports and Entertainment
Tagline/ Slogan
-
Exciting and extremely competitive football league with players from USP across the world
STP
Segment
All football lovers across the world
Target Group
Men in the age group 15-60
Positioning
One of the most competitive leagues in Europe
SWOT Analysis
1. Presence of top teams like AC Milan, Inter Milan, Juventus 2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe 3. Involvement of top international and Italian players Strength 4. Highly competitive league
1.A number of alleged match fixing scandals have diminished the credibility of the league 2.Less number of goals per match because of the Italian mentality of defensive football 3.Lack of global fans apart from AC Milan and Juventus 4. The weak Italian economy is also making it difficult for the clubs to Weakness compete in Europe as they are unable to retain their star players
1.Tap global and emerging markets like USA and Asia Opportunity 2.Ensure stringent measures to regain the credibility of the league
1.Losing star players to other leagues 2.If there is another match fixing scandal, it may completely wipe out Threats the league’s fan base
Competition
1.English Premier League 2.German Bundesliga Competitors 3.Spanish La Liga
doc_993922953.docx