Description
SWOT ANALYSIS OF ISETAN MITSUKOSHI HOLDINGS
Isetan Mitsukoshi Holdings
Parent Company
Isetan Mitsukoshi Holdings Ltd.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Company mainly engaged in department store business STP
Segment
Stores which has things for Daily needs and grocery
Target Group
Middle and upper middle class households
Positioning
Growing retail service group SWOT Analysis
1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets 2. More than 18,000+ employees 3. Company based on strong ethical values Strength 4. The company has five business segments
1. The brand has very little international brand recall and presence Weakness 2. Similar offerings to competitors leaves little differentiations
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1.Decrease in loyal customer base 2.Working capital problem Threats 3. Unfavorable policies and increasing competition Competition
1. Dillard's 2. Nordstrom Competitors 3. JC Penny
doc_641487295.docx
SWOT ANALYSIS OF ISETAN MITSUKOSHI HOLDINGS
Isetan Mitsukoshi Holdings
Parent Company
Isetan Mitsukoshi Holdings Ltd.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Company mainly engaged in department store business STP
Segment
Stores which has things for Daily needs and grocery
Target Group
Middle and upper middle class households
Positioning
Growing retail service group SWOT Analysis
1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets 2. More than 18,000+ employees 3. Company based on strong ethical values Strength 4. The company has five business segments
1. The brand has very little international brand recall and presence Weakness 2. Similar offerings to competitors leaves little differentiations
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1.Decrease in loyal customer base 2.Working capital problem Threats 3. Unfavorable policies and increasing competition Competition
1. Dillard's 2. Nordstrom Competitors 3. JC Penny
doc_641487295.docx