Description
SWOT ANALYSIS OF IPCA LABORATORIES

IPCA Laboratories

Parent Company

Ipca Laboratories

Category

Pharmaceutical

Sector

Health care

Tagline/ Slogan

A dose of life

USP

World leader in the anti malaria segment

STP

Formulations, API, malaria, Nutraceutical, urology, nephrology Segment therapeutic segment

Target Group

Health care professionals in the domestic and international market

Positioning

It is one of the largest pharmaceutical manufacturer & supplier

SWOT Analysis

1. Worldwide presence in the anti- malaria segment with almost a third of share in the market 2. Company has dosage forms against all malaria disorders 3. A large network of wholesalers, sales and marketing personnel and doctors spread across the country. 4. The sales increased by a considerable amount wit h the company’s center of attention on the formulation segment Strength 5. Strong and stable financial position

1. Intense competition means limited and slow market share growth Weakness 2. Focusing on promotional activities and brand building is less.

1. Increasing demand for therapeutic drugs in the Indian and Chinese market is hovering on the growth in coming decades 2. The acquisition of more and more research based firms will help increase the therapeutic product range to a great extent 3. Expansion in the therapeutic segment in Nutraceutical, nephrology Opportunity and urology will improve profits

1. Reduced funds and infrastructure facilities for public healthcare is the cause of concern 2. Depreciating value of currency poses a threat to the research driven activities Threats 3.Global economic slowdown

Competition

1. Plethico Pharma 2. Natco 3. Unichem Competitors 4. Merck



doc_478673251.docx
 

Attachments

Back
Top