Description
SWOT ANALYSIS OF INTUITIVE SURGICAL
Intuitive Surgical
Parent Company
Intuitive Surgical
Category
Healthcare
Sector
Medical Equipment
Tagline/ Slogan
Improving patient outcomes
Success of our business rests on providing surgeons with products that USP in their hands, improve patient value
STP
Designing, manufacturing, and marketing of surgical systems for Segment various surgical procedures
Urologic surgery, gynecologic surgery, Target Group Cardiothoracic surgery, general surgery and head and neck surgery.
To improve the experience of patients undergoing surgery by using computing and robotics to better surgical outcomes Positioning and accelerate recovery
SWOT Analysis
1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery 2. Strong management and leadership Strength 3. Passionate, creative, driven and capable individuals
Weakness
1.Use of robotic surgery has attracted some unwanted criticisms
1. Growth in gynecology in the United States and urology worldwide 2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia 3. Delivering new products to surgeons Opportunity 4.Support innovative customers in new areas of surgery
1.Continous focus on technological advancements Threats 2.Threat of negative publicity due to one mishap/accident
Competition
1. Medtronic, Inc. 2. Accuray Incorporated Competitors 3. Curexo Technology Corporation
doc_325468143.docx
SWOT ANALYSIS OF INTUITIVE SURGICAL
Intuitive Surgical
Parent Company
Intuitive Surgical
Category
Healthcare
Sector
Medical Equipment
Tagline/ Slogan
Improving patient outcomes
Success of our business rests on providing surgeons with products that USP in their hands, improve patient value
STP
Designing, manufacturing, and marketing of surgical systems for Segment various surgical procedures
Urologic surgery, gynecologic surgery, Target Group Cardiothoracic surgery, general surgery and head and neck surgery.
To improve the experience of patients undergoing surgery by using computing and robotics to better surgical outcomes Positioning and accelerate recovery
SWOT Analysis
1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery 2. Strong management and leadership Strength 3. Passionate, creative, driven and capable individuals
Weakness
1.Use of robotic surgery has attracted some unwanted criticisms
1. Growth in gynecology in the United States and urology worldwide 2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia 3. Delivering new products to surgeons Opportunity 4.Support innovative customers in new areas of surgery
1.Continous focus on technological advancements Threats 2.Threat of negative publicity due to one mishap/accident
Competition
1. Medtronic, Inc. 2. Accuray Incorporated Competitors 3. Curexo Technology Corporation
doc_325468143.docx