Description
SWOT ANALYSIS OF INTUIT
Intuit
Parent Company
Intuit inc
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Small Business, rejoice
USP
Creates Software which is used for financial management solution
STP
Segment
Industries use IT software for financial purposes.
Small and medium enterprises ,banks , credit unions even consumer Target Group and accounting professionals
Provides software that helps companies regarding Financial Positioning management solutions
SWOT Analysis
1.High focus on Research and Development 2.Presence in Growing countries like India and China 3.High Customer base for QuickBooks Enterprise solution Strength 4. Company has a strong brand name and employee base of 8200
Weakness
1. Inability to expand in wide geographical market
1. Strategic Acquisitions 2. New US tax credit policy as company makes tax related software Opportunity 3. Focus on SMEs
1. Intense competitions 2. Dependence of very few manufacturing and distributing channel Threats 3. Economic slowdown
Competition
1.Microsoft 2.IBM 3.Oracle Competitors 4.Sage software
doc_385739779.docx
SWOT ANALYSIS OF INTUIT
Intuit
Parent Company
Intuit inc
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Small Business, rejoice
USP
Creates Software which is used for financial management solution
STP
Segment
Industries use IT software for financial purposes.
Small and medium enterprises ,banks , credit unions even consumer Target Group and accounting professionals
Provides software that helps companies regarding Financial Positioning management solutions
SWOT Analysis
1.High focus on Research and Development 2.Presence in Growing countries like India and China 3.High Customer base for QuickBooks Enterprise solution Strength 4. Company has a strong brand name and employee base of 8200
Weakness
1. Inability to expand in wide geographical market
1. Strategic Acquisitions 2. New US tax credit policy as company makes tax related software Opportunity 3. Focus on SMEs
1. Intense competitions 2. Dependence of very few manufacturing and distributing channel Threats 3. Economic slowdown
Competition
1.Microsoft 2.IBM 3.Oracle Competitors 4.Sage software
doc_385739779.docx