Description
SWOT ANALYSIS OF INTERPUBLIC GROUP
Interpublic Group
Parent Company
Interpublic group of Companies Inc.
Category
Multinational advertising and public relations
Sector
Advertising
Tagline/ Slogan
A global leader in modern marketing solutions
USP
Has a very strong and sustainable revenue performance
STP
Segment
Corporate organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Creating powerful emotional attachment to brands is our speciality
SWOT Analysis
1. Strong distribution all over the world 2. 43000 employees worldwide in 90 countries 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Excellent market reputation and expertise
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Publicis Group Competitors 3.Omnicon Group
doc_732376611.docx
SWOT ANALYSIS OF INTERPUBLIC GROUP
Interpublic Group
Parent Company
Interpublic group of Companies Inc.
Category
Multinational advertising and public relations
Sector
Advertising
Tagline/ Slogan
A global leader in modern marketing solutions
USP
Has a very strong and sustainable revenue performance
STP
Segment
Corporate organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Creating powerful emotional attachment to brands is our speciality
SWOT Analysis
1. Strong distribution all over the world 2. 43000 employees worldwide in 90 countries 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Excellent market reputation and expertise
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Publicis Group Competitors 3.Omnicon Group
doc_732376611.docx