Description
SWOT ANALYSIS OF INTERNET EXPLORER
Internet explorer
Parent Company
Microsoft corporation
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
Fast is now beautiful
USP
Improved versions with better offerings than previous versions
STP
Segment
Computer users
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as one of the most efficient and speedy web browser
SWOT Analysis
1.Constant improved versions and innovative offerings 2. Integrated with Microsoft windows hence reaching to wider customer base 3. One of the early market entrants 4. Improved and simple interface and layouts well as ease of use 5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users Strength 6. High brand loyalty and strong top-of-the-mind brand presence
Weakness
1.Unable to maintain market leadership due to competition
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
1. Google chrome 2.Safari Competitors 3. Mozilla Firefox
doc_546281682.docx
SWOT ANALYSIS OF INTERNET EXPLORER
Internet explorer
Parent Company
Microsoft corporation
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
Fast is now beautiful
USP
Improved versions with better offerings than previous versions
STP
Segment
Computer users
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as one of the most efficient and speedy web browser
SWOT Analysis
1.Constant improved versions and innovative offerings 2. Integrated with Microsoft windows hence reaching to wider customer base 3. One of the early market entrants 4. Improved and simple interface and layouts well as ease of use 5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users Strength 6. High brand loyalty and strong top-of-the-mind brand presence
Weakness
1.Unable to maintain market leadership due to competition
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
1. Google chrome 2.Safari Competitors 3. Mozilla Firefox
doc_546281682.docx