Description
SWOT ANALYSIS OF INTER MILAN
Inter Milan
Parent Company
Football Club Internazionale Milano
Category
Football Club- Italy (Serie A)
Sector
Sports
Tagline/ Slogan
Forza Inter
USP
One of the most strong and popular football teams in Italy
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
One of Italy’s and Europe’s most consistent football club
SWOT Analysis
1.Strong brand name in Italy and Europe 2.Excellent marketing, global brand presence and high quality merchandising 3.Associated with brands like Pirelli, Nike, Umbro Strength 4.San Siro stadium has a capacity of over 80,000 spectators
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
Competitors
1.Arsenal
2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid
doc_263479026.docx
SWOT ANALYSIS OF INTER MILAN
Inter Milan
Parent Company
Football Club Internazionale Milano
Category
Football Club- Italy (Serie A)
Sector
Sports
Tagline/ Slogan
Forza Inter
USP
One of the most strong and popular football teams in Italy
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
One of Italy’s and Europe’s most consistent football club
SWOT Analysis
1.Strong brand name in Italy and Europe 2.Excellent marketing, global brand presence and high quality merchandising 3.Associated with brands like Pirelli, Nike, Umbro Strength 4.San Siro stadium has a capacity of over 80,000 spectators
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
Competitors
1.Arsenal
2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid
doc_263479026.docx