Description
SWOT ANALYSIS OF INOX GROUP
Inox Group
Parent Company
INOX Group
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Live the Movie
USP
Rich overall experience
STP
Segment
Film exhibition customers
Target Group
Metros and Tier 1 Semi-urban areas
Positioning
Experience lifestyle
SWOT Analysis
1. Controls the largest multiplex screen capacity in India with over60 properties, nearly 250 screens spread across Indian cities 2. One of the highest market share, Market capitalization in India 3. INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosts the International Film Festival of India. 4. State of the art facilities in terms of modern projection and acoustic systems, interiors of international standards, stadium styled high back seating with cup holder arm-rests, high levels of hygiene, varied theatre food, a selection of Hindi, English and regional movies Strength 5. Top of the mind brand recall and excellent customer services offered
1. Low presence in Tier-2 towns and also margins affected by piracy Weakness 2. Increasing competition means market share and margins are limited
1. Tying alliances for 100% Digitization 2. Focus on rising Tier-2 towns Opportunity 3. More international tie-ups and special screenings to tap customers
Threats
1. Rising real estate prices 2. V-O-D and DTH services expanding
3. Early release of films on TV 4. Increasing online piracy affects business
Competition
1. BIG Cinemas 2. Adlabs Competitors 3. PVR
doc_208548585.docx
SWOT ANALYSIS OF INOX GROUP
Inox Group
Parent Company
INOX Group
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Live the Movie
USP
Rich overall experience
STP
Segment
Film exhibition customers
Target Group
Metros and Tier 1 Semi-urban areas
Positioning
Experience lifestyle
SWOT Analysis
1. Controls the largest multiplex screen capacity in India with over60 properties, nearly 250 screens spread across Indian cities 2. One of the highest market share, Market capitalization in India 3. INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosts the International Film Festival of India. 4. State of the art facilities in terms of modern projection and acoustic systems, interiors of international standards, stadium styled high back seating with cup holder arm-rests, high levels of hygiene, varied theatre food, a selection of Hindi, English and regional movies Strength 5. Top of the mind brand recall and excellent customer services offered
1. Low presence in Tier-2 towns and also margins affected by piracy Weakness 2. Increasing competition means market share and margins are limited
1. Tying alliances for 100% Digitization 2. Focus on rising Tier-2 towns Opportunity 3. More international tie-ups and special screenings to tap customers
Threats
1. Rising real estate prices 2. V-O-D and DTH services expanding
3. Early release of films on TV 4. Increasing online piracy affects business
Competition
1. BIG Cinemas 2. Adlabs Competitors 3. PVR
doc_208548585.docx