Description
SWOT ANALYSIS OF INFORMA
Informa
Parent Company
Informa
Category
Print & Publishing
Sector
Media & Entertainment
Tagline/ Slogan
Bringing knowledge to life
USP
Up-to-the minute information and highly specialist skills and services
STP
Segment
Content and research publishing
Target Group
Academics, businesses and research individuals
Positioning
Offers structured, research and business-critical information
SWOT Analysis
1 It publishes books and journals with over 55,000 titles 2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries 3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs 4. High quality subscription income, Digital income, geographical expansion and resilient events Strength 5. Strong brand name and a stable financial performance
1. It does not have direct authority on its publishing companies in academic, professional and events & training 2.Although global it has less market share when compared to its rivals Weakness 3.Influence on the global market is compromised
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1.Increase in content provision by other dominant players like Reed Elsevier 2.Internet and pirated information is a direct substitute for the critical Threats information
Competition
1.Reed Elsevier 2. Thomson Reuters Corporation Competitors 3.Wolters Kluwer
doc_633165146.docx
SWOT ANALYSIS OF INFORMA
Informa
Parent Company
Informa
Category
Print & Publishing
Sector
Media & Entertainment
Tagline/ Slogan
Bringing knowledge to life
USP
Up-to-the minute information and highly specialist skills and services
STP
Segment
Content and research publishing
Target Group
Academics, businesses and research individuals
Positioning
Offers structured, research and business-critical information
SWOT Analysis
1 It publishes books and journals with over 55,000 titles 2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries 3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs 4. High quality subscription income, Digital income, geographical expansion and resilient events Strength 5. Strong brand name and a stable financial performance
1. It does not have direct authority on its publishing companies in academic, professional and events & training 2.Although global it has less market share when compared to its rivals Weakness 3.Influence on the global market is compromised
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1.Increase in content provision by other dominant players like Reed Elsevier 2.Internet and pirated information is a direct substitute for the critical Threats information
Competition
1.Reed Elsevier 2. Thomson Reuters Corporation Competitors 3.Wolters Kluwer
doc_633165146.docx