Description
SWOT ANALYSIS OF INFOMEDIA 18 LIMITED
Infomedia 18 Ltd
Parent Company
Network 18
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Enable Enlighten Entertain
Certified print solution provider with an unmatched turnaround time and quality standards and a one-stop shop that can handle all the USP requirements from processing and printing to binding and dispatch.
STP
Segment
Newspaper and Magazine readers,
Target Group
All section of the pyramid in both tier-1 and tier-2 cities
India's leading media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services, B2B online SME marketplace and Publishing Positioning Outsourcing
SWOT Analysis
1. Diverse business areas spread across Local Search, Magazine Publishing and Printing services 2. Into building India's best local business search engine accessible via Voice, Internet, Mobile and Print 3. Market leader in India’s publishing industry 4. Listed on both NSE and BSE 5. Entered into a Joint Venture (JV) with Reed Business International, arguably the world’s largest B2B publishers 6. They have also tied up with Google, Nokia and STAR India with a view to transcending media platforms and strengthening their position Strength as a comprehensive directories and publishing solutions provider
1. Company lacks using advertisement as source of revenue 2. Copyright infringement is a concern Weakness 3. Adverse outcome in economic and political conditions
1. Invest in new technologies and application 2. Growth of media and entertainment sector 3. Technological advances 4. Involve with subsidiaries to take up new business opportunities Opportunity 5. Regulatory reforms by government
1. Changes in laws and regulation relating to printing sector 2. Regulatory changes and technological advancement 3. Intense rivalry amongst competitors 4. Taste of viewers / audience of entertainment industry may undergo changes 5. Changes in political and social condition in India, the monetary policy of India and inflation Threats 6. Unanticipated turbulence in interest rate
Competition
1. HT Media 2. Jagran Prakashan 3. Infomedia Press Competitors 4. Next Mediaworks
doc_409517367.docx
SWOT ANALYSIS OF INFOMEDIA 18 LIMITED
Infomedia 18 Ltd
Parent Company
Network 18
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Enable Enlighten Entertain
Certified print solution provider with an unmatched turnaround time and quality standards and a one-stop shop that can handle all the USP requirements from processing and printing to binding and dispatch.
STP
Segment
Newspaper and Magazine readers,
Target Group
All section of the pyramid in both tier-1 and tier-2 cities
India's leading media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services, B2B online SME marketplace and Publishing Positioning Outsourcing
SWOT Analysis
1. Diverse business areas spread across Local Search, Magazine Publishing and Printing services 2. Into building India's best local business search engine accessible via Voice, Internet, Mobile and Print 3. Market leader in India’s publishing industry 4. Listed on both NSE and BSE 5. Entered into a Joint Venture (JV) with Reed Business International, arguably the world’s largest B2B publishers 6. They have also tied up with Google, Nokia and STAR India with a view to transcending media platforms and strengthening their position Strength as a comprehensive directories and publishing solutions provider
1. Company lacks using advertisement as source of revenue 2. Copyright infringement is a concern Weakness 3. Adverse outcome in economic and political conditions
1. Invest in new technologies and application 2. Growth of media and entertainment sector 3. Technological advances 4. Involve with subsidiaries to take up new business opportunities Opportunity 5. Regulatory reforms by government
1. Changes in laws and regulation relating to printing sector 2. Regulatory changes and technological advancement 3. Intense rivalry amongst competitors 4. Taste of viewers / audience of entertainment industry may undergo changes 5. Changes in political and social condition in India, the monetary policy of India and inflation Threats 6. Unanticipated turbulence in interest rate
Competition
1. HT Media 2. Jagran Prakashan 3. Infomedia Press Competitors 4. Next Mediaworks
doc_409517367.docx