Description
SWOT ANALYSIS OF INDO BIO TECH FOODS LTD
Indo Biotech Foods Ltd
Parent Company
Indo Biotech Foods Ltd.
Category
Food Processing and products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Known as a provider of chemical free Rice, Dal, Poha, Oil etc. STP
Segment
People looking for chemical free cereals
Target Group
Middle and Upper Middle class
Positioning
Provider of chemical free Rice, Dal, Poha, Oil etc. SWOT Analysis
1. It is well known for producing 100% chemical free Rice, Dal, Poha 2. IBF is the first company in India to obtain the unique bar code number from the Europeon Article Numbering (EAN) association. 3. It has achieved some success in exporting its products 4. It has three subsidiaries -- Indo Biotech Agro Products, Yamuna Strength Valley Rice Mills and Veg Protein (India)
1.Lack of marketing leads to poor brand recall among consumers Weakness 2.Management of the firm needs to be strengthened
1. Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc. will increase the export demand 2. India is one of the fastest growing food markets in the world which Opportunity presents a huge opportunity.
1.Threat from local and global players. 2.Change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability. 3.Due to seasonal nature of Rice cultivation, anomalies in weather Threats condition during that period can have adverse impact on production. Competition
1.REI Agro LTd. 2.Kohinoor Foods Competitors 3.Unbranded Local sellers
doc_741939618.docx
SWOT ANALYSIS OF INDO BIO TECH FOODS LTD
Indo Biotech Foods Ltd
Parent Company
Indo Biotech Foods Ltd.
Category
Food Processing and products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Known as a provider of chemical free Rice, Dal, Poha, Oil etc. STP
Segment
People looking for chemical free cereals
Target Group
Middle and Upper Middle class
Positioning
Provider of chemical free Rice, Dal, Poha, Oil etc. SWOT Analysis
1. It is well known for producing 100% chemical free Rice, Dal, Poha 2. IBF is the first company in India to obtain the unique bar code number from the Europeon Article Numbering (EAN) association. 3. It has achieved some success in exporting its products 4. It has three subsidiaries -- Indo Biotech Agro Products, Yamuna Strength Valley Rice Mills and Veg Protein (India)
1.Lack of marketing leads to poor brand recall among consumers Weakness 2.Management of the firm needs to be strengthened
1. Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc. will increase the export demand 2. India is one of the fastest growing food markets in the world which Opportunity presents a huge opportunity.
1.Threat from local and global players. 2.Change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability. 3.Due to seasonal nature of Rice cultivation, anomalies in weather Threats condition during that period can have adverse impact on production. Competition
1.REI Agro LTd. 2.Kohinoor Foods Competitors 3.Unbranded Local sellers
doc_741939618.docx