Description
SWOT ANALYSIS OF INDIGO
IndiGo Parent Company Category Sector Tagline/ Slogan USP InterGlobe Enterprises Indian domestic sector Airlines Go IndiGo On Time Performance, Lowest Price STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing Promoters and is one of the largest low cost carriers in India 2. Only LCC to make consistent profits 3. It has one of the major airlines in India in terms of market share 4. LCC which has entered international markets has boosted its brand value Strength 5. Good advertising and marketing strategies have increased its brand recall 1.Not on too many routes as compared to competitors Weakness 2. Still has to establish itself on international destinations 1. Opening up of International routes 2. Largest Marketshare among LCCs in Indian Market
Opportunity
3. Middle Class taking to the skies 1. Plenty of new LCCs to compete with 2. Rising Labour costs and changing govt policies 3. Rising Fuel Costs Competition 1.Go Air 2.Spice jet 3.Kingfisher Competitors 4.JetKonnect
Threats
doc_916796072.docx
SWOT ANALYSIS OF INDIGO
IndiGo Parent Company Category Sector Tagline/ Slogan USP InterGlobe Enterprises Indian domestic sector Airlines Go IndiGo On Time Performance, Lowest Price STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing Promoters and is one of the largest low cost carriers in India 2. Only LCC to make consistent profits 3. It has one of the major airlines in India in terms of market share 4. LCC which has entered international markets has boosted its brand value Strength 5. Good advertising and marketing strategies have increased its brand recall 1.Not on too many routes as compared to competitors Weakness 2. Still has to establish itself on international destinations 1. Opening up of International routes 2. Largest Marketshare among LCCs in Indian Market
Opportunity
3. Middle Class taking to the skies 1. Plenty of new LCCs to compete with 2. Rising Labour costs and changing govt policies 3. Rising Fuel Costs Competition 1.Go Air 2.Spice jet 3.Kingfisher Competitors 4.JetKonnect
Threats
doc_916796072.docx