Description
SWOT ANALYSIS OF INDIGO NATION
Indigo Nation
Parent Company
Indus League Clothing ltd
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Young like that
USP
Quality is as good as the best which delivers value STP
Segment
Youth who are smart , cool and knows fashion well
Target Group
Young urban male
Positioning
Clothing experts for a modern man SWOT Analysis
1.Strong presence of apparel manufacturer Indus League clothing 2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc. 3.Sports and film celebrities are the brand ambassadors 4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category 5. Good advertising and brand visibility through TVCs, print ads and Strength OOH
1.Tough to protect itself from fake imitation products using its brand label Weakness 2.Limited global presence as compared to popular apparel brands
Opportunity
1.Product differentiation in women, kids clothing and accessories
2.Opportunity to explore in emerging countries 3.Franchising opportunity across various cities
1.Other strong brands presence hence many options available for consumers 2. design can be easily copied by other local brands and available in Threats the market at lower price with compromising on quality Competition
1. Zodiac 2.Park avenue Competitors 3.Van heusen
doc_981585026.docx
SWOT ANALYSIS OF INDIGO NATION
Indigo Nation
Parent Company
Indus League Clothing ltd
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Young like that
USP
Quality is as good as the best which delivers value STP
Segment
Youth who are smart , cool and knows fashion well
Target Group
Young urban male
Positioning
Clothing experts for a modern man SWOT Analysis
1.Strong presence of apparel manufacturer Indus League clothing 2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc. 3.Sports and film celebrities are the brand ambassadors 4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category 5. Good advertising and brand visibility through TVCs, print ads and Strength OOH
1.Tough to protect itself from fake imitation products using its brand label Weakness 2.Limited global presence as compared to popular apparel brands
Opportunity
1.Product differentiation in women, kids clothing and accessories
2.Opportunity to explore in emerging countries 3.Franchising opportunity across various cities
1.Other strong brands presence hence many options available for consumers 2. design can be easily copied by other local brands and available in Threats the market at lower price with compromising on quality Competition
1. Zodiac 2.Park avenue Competitors 3.Van heusen
doc_981585026.docx