Description
SWOT ANALYSIS OF INDIAN PREMIER LEAGUE
Indian Premier League (IPL)
Parent Company
BCCI (Administrator)
Category
Cricket Event
Sector
Sports and Entertainment
Tagline/ Slogan
MANORANJAN KA BAAP (King of entertainment);
An exciting annual T-20 cricket tournament with all international USP cricketers playing together
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Entertaining T20 cricket tournament
SWOT Analysis
1. IPL is one the most popularly marketed and branded cricket sports event globally 2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes 3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators 4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights 5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc 6. Has an extremely high global reach and appeal amongst cricket fans 7. Involvement of international players has helped improve pool of local Strength players
1.Controversies like Team ownership disputes, media rights, suspension of Chairman etc caused problems 2.Conflicts with some other international cricket boards affected brand Weakness image
1. Huge opportunity to leverage on popular brands through advertising, Opportunity merchandising 2.Huge cricket following can be tapped through advertising,
involvement of fans and cricketers
1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people 2.Govt regulations regarding security, taxation, policies etc Threats 3.Emergence of similar tournaments in other countries
Competition
1. Big Bash League (Australia) 2. Bangladesh Premier League (Bangladesh) Competitors 3.MiWay T20 Challenge (South Africa)
doc_425934898.docx
SWOT ANALYSIS OF INDIAN PREMIER LEAGUE
Indian Premier League (IPL)
Parent Company
BCCI (Administrator)
Category
Cricket Event
Sector
Sports and Entertainment
Tagline/ Slogan
MANORANJAN KA BAAP (King of entertainment);
An exciting annual T-20 cricket tournament with all international USP cricketers playing together
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Entertaining T20 cricket tournament
SWOT Analysis
1. IPL is one the most popularly marketed and branded cricket sports event globally 2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes 3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators 4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights 5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc 6. Has an extremely high global reach and appeal amongst cricket fans 7. Involvement of international players has helped improve pool of local Strength players
1.Controversies like Team ownership disputes, media rights, suspension of Chairman etc caused problems 2.Conflicts with some other international cricket boards affected brand Weakness image
1. Huge opportunity to leverage on popular brands through advertising, Opportunity merchandising 2.Huge cricket following can be tapped through advertising,
involvement of fans and cricketers
1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people 2.Govt regulations regarding security, taxation, policies etc Threats 3.Emergence of similar tournaments in other countries
Competition
1. Big Bash League (Australia) 2. Bangladesh Premier League (Bangladesh) Competitors 3.MiWay T20 Challenge (South Africa)
doc_425934898.docx