Description
SWOT ANALYSIS OF INDIAN OIL CORPORATION LIMITED
Indian Oil Corporation Limited IOCL
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
The energy of India
USP
India's most well reknowned brand
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
Positioning
IOCL provides energy to entire India
SWOT
1.India's largest commercial enterprise with a strong brand name 2.Has around 50% petroleum products 3.Operates 10 refineries in India 4.Huge distrubtion network through retailing 5.Accounts for a 47% share in the petroleum products market, 34.8% share in refining capacity and 67% downstream sector pipelines capacity in India 6.Has over 35,000 employees 7. Loyalty programs like XTRAPOWER Fleet Card Strength Program is aimed at Large Fleet Operators
Weakness
1.Legal issues 2.Employee management
3.Bureaucracy 4.Volatility in the crude market & subsidy burden
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations Threats 2.High Competition
Competition
1.Bharat Petroleum 2.Hindustan Petroleum 3.Reliance Industries Competitors 4.ONGC
doc_901336489.docx
SWOT ANALYSIS OF INDIAN OIL CORPORATION LIMITED
Indian Oil Corporation Limited IOCL
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
The energy of India
USP
India's most well reknowned brand
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
Positioning
IOCL provides energy to entire India
SWOT
1.India's largest commercial enterprise with a strong brand name 2.Has around 50% petroleum products 3.Operates 10 refineries in India 4.Huge distrubtion network through retailing 5.Accounts for a 47% share in the petroleum products market, 34.8% share in refining capacity and 67% downstream sector pipelines capacity in India 6.Has over 35,000 employees 7. Loyalty programs like XTRAPOWER Fleet Card Strength Program is aimed at Large Fleet Operators
Weakness
1.Legal issues 2.Employee management
3.Bureaucracy 4.Volatility in the crude market & subsidy burden
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations Threats 2.High Competition
Competition
1.Bharat Petroleum 2.Hindustan Petroleum 3.Reliance Industries Competitors 4.ONGC
doc_901336489.docx