Description
SWOT ANALYSIS OF INDIABULLS POWER
Indiabulls Power
Parent Company
Indiabulls Group
Category
Power
Sector
Energy
Tagline/ Slogan
Quality on Time
USP
An experienced group in Financing projects STP
Segment
Retail and Industrial customers (stipulated)
Target Group
Industries, commercial complexes
Positioning
Clean and efficient power SWOT Analysis
1. Has the expertise to finance capital intensive projects 2. Very low debt to equity ratio thus minimizing exposure to risk 3.Has got all necessary approvals from Government authorities 4. Has got a strong backing of the Indiabulls group 5. Good brand visibility owing to marketing and media coverage Strength 6. Thermal Power Projects with an aggregate capacity of 5400 MW
1.Does not have expertise in commissioning power projects 2.Unlike major players, Indiabulls Power does not possess sources of coal or oil and hence incapable of doing Backward Integration. Weakness 3.It is a relatively new player in the industry
Opportunity
1.Huge scope in the private power sector and scope to enter new markets in India
2. Scope to enter international markets through joint ventures
1.Cannot compete with bigger players due to lack of expertise and absence of economies of scale 2. Govt policies and regulations Threats 3. Expansion of international and domestic players Competition
1.Reliance Power 2.Adani Power 3.NTPC Competitors 4.Tata Power
doc_359794720.docx
SWOT ANALYSIS OF INDIABULLS POWER
Indiabulls Power
Parent Company
Indiabulls Group
Category
Power
Sector
Energy
Tagline/ Slogan
Quality on Time
USP
An experienced group in Financing projects STP
Segment
Retail and Industrial customers (stipulated)
Target Group
Industries, commercial complexes
Positioning
Clean and efficient power SWOT Analysis
1. Has the expertise to finance capital intensive projects 2. Very low debt to equity ratio thus minimizing exposure to risk 3.Has got all necessary approvals from Government authorities 4. Has got a strong backing of the Indiabulls group 5. Good brand visibility owing to marketing and media coverage Strength 6. Thermal Power Projects with an aggregate capacity of 5400 MW
1.Does not have expertise in commissioning power projects 2.Unlike major players, Indiabulls Power does not possess sources of coal or oil and hence incapable of doing Backward Integration. Weakness 3.It is a relatively new player in the industry
Opportunity
1.Huge scope in the private power sector and scope to enter new markets in India
2. Scope to enter international markets through joint ventures
1.Cannot compete with bigger players due to lack of expertise and absence of economies of scale 2. Govt policies and regulations Threats 3. Expansion of international and domestic players Competition
1.Reliance Power 2.Adani Power 3.NTPC Competitors 4.Tata Power
doc_359794720.docx