Description
SWOT ANALYSIS OF INCREDIBLE INDIA
Incredible India
Parent Company
Tourism Ministry of India
Category
Branding Campaigns
Sector
Tourism and Hospitality
Tagline/ Slogan
India! Incredible India!
The first comprehensive attempt of the Indian Tourism Ministry to USP internationally brand India as a tourist destination
STP
Segment
High-end tourists
Target Group
Average and high-end tourists from various parts of the world
Positioning
It presents India as a tourist destination that is full of surprises
SWOT Analysis
1. The campaign highlights not only the tourist places in India, but also its cultural and historical heritage 2. The campaign managed to make a powerful visual impact on the viewers. 3. The campaign was featured sufficiently through print and TV media and hence had a good reach 4. The Incredible India campaign along with the complementary Strength campaign of “AtithiDevoBhava” managed to gain popularity
1. Some critics believed that the campaign was meant to appeal only to the affluent tourist and could not appeal to the average tourist. 2. The campaign was found to be uni-dimensional by some people. 3. Since India is a geographically and culturally diverse country, the Weakness campaign could not manage to cover all the aspects
1.The tourism industry is India is flourishing at a rapid rate and the Incredible India campaign has a lot of potential to attract tourists. 2. Government spendings on the tourism industry are increasing gradually. Opportunity 3. A wider campaign can be planned leveraging the diversity in India.
Threats
1. Every campaign has its shelf life and so does the Incredible India campaign.
2. If the campaign fails to innovate it will lose its appeal. 3. The neighbouring South-East Asian countries are investing a lot in the tourism industry which can be a threat.
Competition
1. Malaysia Truly Asia Campaign 2.Your Singapore Campaign Competitors 3. Dubai Tourism Campaign
doc_816943225.docx
SWOT ANALYSIS OF INCREDIBLE INDIA
Incredible India
Parent Company
Tourism Ministry of India
Category
Branding Campaigns
Sector
Tourism and Hospitality
Tagline/ Slogan
India! Incredible India!
The first comprehensive attempt of the Indian Tourism Ministry to USP internationally brand India as a tourist destination
STP
Segment
High-end tourists
Target Group
Average and high-end tourists from various parts of the world
Positioning
It presents India as a tourist destination that is full of surprises
SWOT Analysis
1. The campaign highlights not only the tourist places in India, but also its cultural and historical heritage 2. The campaign managed to make a powerful visual impact on the viewers. 3. The campaign was featured sufficiently through print and TV media and hence had a good reach 4. The Incredible India campaign along with the complementary Strength campaign of “AtithiDevoBhava” managed to gain popularity
1. Some critics believed that the campaign was meant to appeal only to the affluent tourist and could not appeal to the average tourist. 2. The campaign was found to be uni-dimensional by some people. 3. Since India is a geographically and culturally diverse country, the Weakness campaign could not manage to cover all the aspects
1.The tourism industry is India is flourishing at a rapid rate and the Incredible India campaign has a lot of potential to attract tourists. 2. Government spendings on the tourism industry are increasing gradually. Opportunity 3. A wider campaign can be planned leveraging the diversity in India.
Threats
1. Every campaign has its shelf life and so does the Incredible India campaign.
2. If the campaign fails to innovate it will lose its appeal. 3. The neighbouring South-East Asian countries are investing a lot in the tourism industry which can be a threat.
Competition
1. Malaysia Truly Asia Campaign 2.Your Singapore Campaign Competitors 3. Dubai Tourism Campaign
doc_816943225.docx