Description
SWOT ANALYSIS OF IN N OUT BURGER
In-N-Out Burger
Parent Company
In-N-Out Burger
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Quality you can taste
USP
Good quality burgers at affordable price
STP
Segment
People looking for a drive thru restaurant serving affordable fast food
Target Group
Kids and youth, especially students and people on the move
Positioning
An affordable fast food restaurant having drive-thru facility
SWOT Analysis
1.A well-recognized brand in U.S. 2. In business since a long time with huge expertise 3. Presence in around 274 locations 4. Employee centered policies : Wages higher than bare minimum paid with other fringe benefits 5.Drive-thru facility for tourists and vehicle owners 6.Affordable with good quality 7.Loyal customer base 8.All restaurants are owned by the company and not franchised Strength 9.C.S.R. via the Child Abuse Foundation
1.Comparitievly, limited menu items 2.Limited number of branches in US Weakness 3.Presence only in U.S. and no global presence
1.Add new items to the menu 2.Expansion of branches on national level 3.Franchising Opportunity 4.Advertise the brand aggressively through various channels
1.Competition from other local and international players 2.Health consciousness amongst people Threats 3.Volatility in price of raw materials
Competition
1.McDonals 2.Burger King 3.Sonic 4.Fatburger Competitors 5.Johnny Rockets
doc_564073569.docx
SWOT ANALYSIS OF IN N OUT BURGER
In-N-Out Burger
Parent Company
In-N-Out Burger
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Quality you can taste
USP
Good quality burgers at affordable price
STP
Segment
People looking for a drive thru restaurant serving affordable fast food
Target Group
Kids and youth, especially students and people on the move
Positioning
An affordable fast food restaurant having drive-thru facility
SWOT Analysis
1.A well-recognized brand in U.S. 2. In business since a long time with huge expertise 3. Presence in around 274 locations 4. Employee centered policies : Wages higher than bare minimum paid with other fringe benefits 5.Drive-thru facility for tourists and vehicle owners 6.Affordable with good quality 7.Loyal customer base 8.All restaurants are owned by the company and not franchised Strength 9.C.S.R. via the Child Abuse Foundation
1.Comparitievly, limited menu items 2.Limited number of branches in US Weakness 3.Presence only in U.S. and no global presence
1.Add new items to the menu 2.Expansion of branches on national level 3.Franchising Opportunity 4.Advertise the brand aggressively through various channels
1.Competition from other local and international players 2.Health consciousness amongst people Threats 3.Volatility in price of raw materials
Competition
1.McDonals 2.Burger King 3.Sonic 4.Fatburger Competitors 5.Johnny Rockets
doc_564073569.docx