Description
SWOT ANALYSIS OF IMPALA PLATINUM
Impala Platinum
Parent Company
Impala Platinum
Category
Diversified Metals & Mining
Sector
Mining (Platinum)
Tagline/ Slogan
Distinctly Platinum
Implats is the second largest PGM producer in the world, supplying USP approximately 25% of global platinum output.
STP
Segment
Diversified mining
Industries using Platinum, Palladium, Rhodium and Nickel as raw Target Group materials
Positioning
Supplies low cost Platinum Group Metals in a most efficient manner
SWOT Analysis
1. Extensive reserves of Platinum group metals 2. Developed international market 3. Focus on its core product for branding 4, Has a strong workforce of over 50,000 employees 5. One of the most efficient and lowest cost primary platinum producers Strength in the world
1. Weakened financial position due to presence in Zimbabwe Weakness 2. Has a limited geographic reach and international tie-ups
1. Expansion to other African countries Opportunity 2. Explore markets for other associated metals produced as by products
1. Government regulations 2. International competition Threats 3. Unfavorable economic conditions
Competition
1. Johnson Matthey PLC 2. Anglo American Platinum Limited 3. Aquarius Platinum Limited Competitors 4. Northam Platinum Ltd
doc_745391030.docx
SWOT ANALYSIS OF IMPALA PLATINUM
Impala Platinum
Parent Company
Impala Platinum
Category
Diversified Metals & Mining
Sector
Mining (Platinum)
Tagline/ Slogan
Distinctly Platinum
Implats is the second largest PGM producer in the world, supplying USP approximately 25% of global platinum output.
STP
Segment
Diversified mining
Industries using Platinum, Palladium, Rhodium and Nickel as raw Target Group materials
Positioning
Supplies low cost Platinum Group Metals in a most efficient manner
SWOT Analysis
1. Extensive reserves of Platinum group metals 2. Developed international market 3. Focus on its core product for branding 4, Has a strong workforce of over 50,000 employees 5. One of the most efficient and lowest cost primary platinum producers Strength in the world
1. Weakened financial position due to presence in Zimbabwe Weakness 2. Has a limited geographic reach and international tie-ups
1. Expansion to other African countries Opportunity 2. Explore markets for other associated metals produced as by products
1. Government regulations 2. International competition Threats 3. Unfavorable economic conditions
Competition
1. Johnson Matthey PLC 2. Anglo American Platinum Limited 3. Aquarius Platinum Limited Competitors 4. Northam Platinum Ltd
doc_745391030.docx