Description
SWOT ANALYSIS OF IMATION
Imation
Parent Company
Imation Corp
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Store Protect Connect
Imitation has broad product range covering home to professional USP storage
STP
Scalable storage products, Mobile security products, hard drives, flash Segment drives, electronics products and accessories
For removable data and media storage target groups are the individual Target Group customers, corporate, SME
IMATION is positioned to meet data-retention needs, regardless of Positioning backup format
SWOT Analysis
1. Linear tape open(LTO) storage solution for SME which struggles to manage deluge of digital data 2. Innovative product development to match the customers’ need 3. Imation acquired ENCRYPTX Corporation and its encryption and ecurity solutions, focusing on data scalability and security 4. Imation acquired patented data de- duplication technology from Strength Nine Technology
1. Brand recall is lesser as advertising activity is lesser than competition 2. Problems with the operational management and Distribution in Weakness limited regions
1. Increase use of data warehousing and data mining gives huge scope for data storage devices 2. Rapidly expanding demand for desktop disk drives due to consumer Opportunity electronics appliances requiring storage of large amounts of data
5. Huge international market to explore
1. Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Advent of digital media
Competition
1. EMC corporation 2. Moser Baer 3. Seagate Technology 4. Compuage Infocom Competitors 5. Kingston
doc_747955403.docx
SWOT ANALYSIS OF IMATION
Imation
Parent Company
Imation Corp
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Store Protect Connect
Imitation has broad product range covering home to professional USP storage
STP
Scalable storage products, Mobile security products, hard drives, flash Segment drives, electronics products and accessories
For removable data and media storage target groups are the individual Target Group customers, corporate, SME
IMATION is positioned to meet data-retention needs, regardless of Positioning backup format
SWOT Analysis
1. Linear tape open(LTO) storage solution for SME which struggles to manage deluge of digital data 2. Innovative product development to match the customers’ need 3. Imation acquired ENCRYPTX Corporation and its encryption and ecurity solutions, focusing on data scalability and security 4. Imation acquired patented data de- duplication technology from Strength Nine Technology
1. Brand recall is lesser as advertising activity is lesser than competition 2. Problems with the operational management and Distribution in Weakness limited regions
1. Increase use of data warehousing and data mining gives huge scope for data storage devices 2. Rapidly expanding demand for desktop disk drives due to consumer Opportunity electronics appliances requiring storage of large amounts of data
5. Huge international market to explore
1. Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Advent of digital media
Competition
1. EMC corporation 2. Moser Baer 3. Seagate Technology 4. Compuage Infocom Competitors 5. Kingston
doc_747955403.docx