Description
SWOT ANALYSIS OF IGARASHI MOTORS

Igarashi Motors

Joint venture between CromptonGreaves Ltd., Igarashi Electric Works Parent Company Ltd. and International Components Corporation

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

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Manufacturing motors that are custom-made to meet the needs and USP desires of each customer, from design to implementation

STP

Design and manufacture of small, permanent magnet DC motors and Segment gear motors

Automobile manufacturing companies, Power tool s manufacturing Target Group companies, Utility companies

Provider of customized and top quality motors and other services to the Positioning customers

SWOT Analysis

1. Igarashi Motors has developed an international presence 2. Good exports and hence favorable change in Rupee value is also helping to earn better margins 3. Significant market share in dc motorssegments Strength 4. High financial growth rate

1.Regulatory issues are a concern Weakness 2. A slowdown in announcement of fresh projects

1. Revival of US auto market 2. Concentration on more acquisitions to increase its reach and presence 3. Up gradations of plants to deliver more value to the customer Opportunity thereby increasing the client retention rate

1.High consolidation in the industry 2. Lack of growth stimulus Threats 3. Intense competition from large multinational players

Competition

1V-Guard Industries Ltd 2.Kirloskar Electric Company Ltd. Competitors 3.Bharat Bijlee



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