Description
SWOT ANALYSIS OF IDEAL TOY COMPANY
Ideal Toy Company
Parent Company
Mattel
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Unbreakable fancy and sturdy dolls
STP
Segment
Preference for dolls and teddy bears
Target Group
Kids (2-10 years) having preference for teddy bears and toys
Positioning
Regarded as one of the early inventor of the teddy bear
SWOT Analysis
1. Was largest doll making company in US 2. Has reach in Canada, Australia, UK 3. Known as inventor of dolls and teddy bears 4. Wide variety of products available like trubik cube, dolls, teddy bear etc 5. Strong backing of parent company and also has able to retain its Strength brand name
1. Got acquired by many companies shows that the brand was weak as a stand-alone 2.Has had many mergers hence weak financial and administrative Weakness position
1.Can expand in markets beyond US, Europe and UK 2.Can improve online presence through collaboration with e-tailers Opportunity 3.Can tap into the vintage market for dolls
1.Intense competition from competitors 2.Decreasing preference for dolls among kids 3. Economic fluctuations and currency variations give instability to the Threats brand operations
Competition
1.Analee dolls 2.Bauild-a-Bear workshop Competitors 3.Gund
doc_896284129.docx
SWOT ANALYSIS OF IDEAL TOY COMPANY
Ideal Toy Company
Parent Company
Mattel
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Unbreakable fancy and sturdy dolls
STP
Segment
Preference for dolls and teddy bears
Target Group
Kids (2-10 years) having preference for teddy bears and toys
Positioning
Regarded as one of the early inventor of the teddy bear
SWOT Analysis
1. Was largest doll making company in US 2. Has reach in Canada, Australia, UK 3. Known as inventor of dolls and teddy bears 4. Wide variety of products available like trubik cube, dolls, teddy bear etc 5. Strong backing of parent company and also has able to retain its Strength brand name
1. Got acquired by many companies shows that the brand was weak as a stand-alone 2.Has had many mergers hence weak financial and administrative Weakness position
1.Can expand in markets beyond US, Europe and UK 2.Can improve online presence through collaboration with e-tailers Opportunity 3.Can tap into the vintage market for dolls
1.Intense competition from competitors 2.Decreasing preference for dolls among kids 3. Economic fluctuations and currency variations give instability to the Threats brand operations
Competition
1.Analee dolls 2.Bauild-a-Bear workshop Competitors 3.Gund
doc_896284129.docx