Description
SWOT ANALYSIS OF ICADE SA
Icade SA
Parent Company
Icade
Category
Property Investment, Property Development and Property Services.
Sector
Real estate investment trust and Real Estate
Tagline/ Slogan
We bring the city to life; High quality ageing
USP
Good service and availability
STP
Segment
Commercial and Households
Target Group
High income group who looks for comfort, reliability
Positioning
Sustainable and eco friendly
SWOT Analysis
1. Most diversified portfolio of the company 2. Strong brand presence in the European country. 3. Least number of employees as compare to competitors 4. Innovation is strong base of development 5. Environmental friendly buildings Strength 5.Strong partnership with firms for development of school ,Hospitals
1. Increasing insurance cost and High non performing loan 2.Market share growth stagnant as more competitors establishing their presence Weakness 3. Small workforce compared to some other big companies
1. Opportunity for development in region outside Europe like Asia, Australia, US 2. Opportunity for development in rural market 3. Opportunity in Social service which will also help in development of Opportunity the Company
1. Economic slump in European nation 2. Strengthen rules and regulation by government Threats 3. Entry of established global construction players
Competition
1. Entrepots Magasins Generaux de Paris 2. GECINA 3.Hammerson plc Competitors 4.Kaufman & Broad S.A.
doc_323467031.docx
SWOT ANALYSIS OF ICADE SA
Icade SA
Parent Company
Icade
Category
Property Investment, Property Development and Property Services.
Sector
Real estate investment trust and Real Estate
Tagline/ Slogan
We bring the city to life; High quality ageing
USP
Good service and availability
STP
Segment
Commercial and Households
Target Group
High income group who looks for comfort, reliability
Positioning
Sustainable and eco friendly
SWOT Analysis
1. Most diversified portfolio of the company 2. Strong brand presence in the European country. 3. Least number of employees as compare to competitors 4. Innovation is strong base of development 5. Environmental friendly buildings Strength 5.Strong partnership with firms for development of school ,Hospitals
1. Increasing insurance cost and High non performing loan 2.Market share growth stagnant as more competitors establishing their presence Weakness 3. Small workforce compared to some other big companies
1. Opportunity for development in region outside Europe like Asia, Australia, US 2. Opportunity for development in rural market 3. Opportunity in Social service which will also help in development of Opportunity the Company
1. Economic slump in European nation 2. Strengthen rules and regulation by government Threats 3. Entry of established global construction players
Competition
1. Entrepots Magasins Generaux de Paris 2. GECINA 3.Hammerson plc Competitors 4.Kaufman & Broad S.A.
doc_323467031.docx