Description
SWOT ANALYSIS OF IBN 18 BROADCAST LIMITED
IBN 18 Broadcast Ltd
Parent Company
Network 18
Category
Broadcasting, channels, production houses, websites
Sector
Media and broadcasting
Tagline/ Slogan
Enable, Enlighten, Entertain
USP
Diversified portfolio of television internet and film based contents.
STP
Segment
Segmenting based viewing tastes of viewers of different ages
Target Group
Across all segments who watch television, films, internet websites
Positioning
All types of services related to media and broadcasting
SWOT Analysis
1. Diversifying was policy of network 18 which helped in cross branding 2. Good infrastructure of broadcasting and IT 3. Feedback from viewers to minimize the threat of losing viewers by taking steps 4. CNN-IBN is leading English news channel Strength 5. Continuous innovation and JV with Viacom
1. Outsourcing of knowledge based activities 2. Technological problems which is a problem with whole industry is a Weakness major threat
1. VIACOM partnership which was a doing well in media industry which increases diversity 2. Foreign film markets and increase in purchasing power Opportunity 3. Live events and entertainment
1. Increasing complexity in structure of administration 2. completion from local competitors as it is diversifying in foreign soil Threats 3. Political pressures and legal hassles
Competition
1. NDTV 2.ET NOW Competitors 3.Star network
doc_781705417.docx
SWOT ANALYSIS OF IBN 18 BROADCAST LIMITED
IBN 18 Broadcast Ltd
Parent Company
Network 18
Category
Broadcasting, channels, production houses, websites
Sector
Media and broadcasting
Tagline/ Slogan
Enable, Enlighten, Entertain
USP
Diversified portfolio of television internet and film based contents.
STP
Segment
Segmenting based viewing tastes of viewers of different ages
Target Group
Across all segments who watch television, films, internet websites
Positioning
All types of services related to media and broadcasting
SWOT Analysis
1. Diversifying was policy of network 18 which helped in cross branding 2. Good infrastructure of broadcasting and IT 3. Feedback from viewers to minimize the threat of losing viewers by taking steps 4. CNN-IBN is leading English news channel Strength 5. Continuous innovation and JV with Viacom
1. Outsourcing of knowledge based activities 2. Technological problems which is a problem with whole industry is a Weakness major threat
1. VIACOM partnership which was a doing well in media industry which increases diversity 2. Foreign film markets and increase in purchasing power Opportunity 3. Live events and entertainment
1. Increasing complexity in structure of administration 2. completion from local competitors as it is diversifying in foreign soil Threats 3. Political pressures and legal hassles
Competition
1. NDTV 2.ET NOW Competitors 3.Star network
doc_781705417.docx