Description
SWOT ANALYSIS OF IBM
IBM
Category
IT Services
Sector
IT and Technology
Tagline/ Slogans
Let's build a smarter planet
USP
One of the best known brands in the world
STP
Segment
Enterprises seeking IT solutions
Target Group
Enterprises looking for end to end IT solutions to transform business
Positioning
Enterprises seeking quality partner
SWOT Analysis
1) Global Presence 2) Strong Brand Name 3) Huge Clientbase Strength 4) Big Talent Pool
1) The company has become too large Weakness 2) Attrition
1) Emerging Markets 2) Can become One Stop shop for Enterprise IT Opportunity 3) Domestic projects in countries like India and China
1) Threats from companies like Infosys, TCS, Accenture globally Threats 2) Large Size of the company
Competition
1) Acenture 2) HP Services 3) Oracle(Database and Servers) Competitors 4) Infosys
5) TCS 6) Wipro
doc_690079995.docx
SWOT ANALYSIS OF IBM
IBM
Category
IT Services
Sector
IT and Technology
Tagline/ Slogans
Let's build a smarter planet
USP
One of the best known brands in the world
STP
Segment
Enterprises seeking IT solutions
Target Group
Enterprises looking for end to end IT solutions to transform business
Positioning
Enterprises seeking quality partner
SWOT Analysis
1) Global Presence 2) Strong Brand Name 3) Huge Clientbase Strength 4) Big Talent Pool
1) The company has become too large Weakness 2) Attrition
1) Emerging Markets 2) Can become One Stop shop for Enterprise IT Opportunity 3) Domestic projects in countries like India and China
1) Threats from companies like Infosys, TCS, Accenture globally Threats 2) Large Size of the company
Competition
1) Acenture 2) HP Services 3) Oracle(Database and Servers) Competitors 4) Infosys
5) TCS 6) Wipro
doc_690079995.docx