Description
SWOT ANALYSIS OF iBALL
i-Ball Mobiles Parent Company Category Sector Tagline/ Slogan USP i-Ball Mobile phone Handsets Telecommunication Your i-ball view Our technology new. i-ball's brand name in computer hardware STP Segment Target Group Low-Mid range phones with basic functions Specific users e.g. - Old age group, phones for water sports Provide attractive looking dual-sim phones with specific user needs SWOT 1.Good will of i-ball products in computer peripherals. 2.Very stylish looks. 3.Innovative design ideas 4.Specially designed phones for old age people 5.Waterproof phone 1.Non-aggresive marketing and branding 2.Very few options of handsets to choose from as compared to leading brands 1.Using i-balls trusted name in computer peripherals , they must come up with more models and better marketing strategies 2.Untapped market opportunities 1.Cheaper competitive products
Positioning
Strength
Weakness
Opportunity Threats
Competition 1.Micromax 2.Lemon 3.Maxx mobiles 4.Karbonn 5.Lava
Competitors
doc_726934157.docx
SWOT ANALYSIS OF iBALL
i-Ball Mobiles Parent Company Category Sector Tagline/ Slogan USP i-Ball Mobile phone Handsets Telecommunication Your i-ball view Our technology new. i-ball's brand name in computer hardware STP Segment Target Group Low-Mid range phones with basic functions Specific users e.g. - Old age group, phones for water sports Provide attractive looking dual-sim phones with specific user needs SWOT 1.Good will of i-ball products in computer peripherals. 2.Very stylish looks. 3.Innovative design ideas 4.Specially designed phones for old age people 5.Waterproof phone 1.Non-aggresive marketing and branding 2.Very few options of handsets to choose from as compared to leading brands 1.Using i-balls trusted name in computer peripherals , they must come up with more models and better marketing strategies 2.Untapped market opportunities 1.Cheaper competitive products
Positioning
Strength
Weakness
Opportunity Threats
Competition 1.Micromax 2.Lemon 3.Maxx mobiles 4.Karbonn 5.Lava
Competitors
doc_726934157.docx