Description
SWOT ANALYSIS OF HYUNDAI VERNA
Hyundai Verna Parent Company Category Sector Tagline/ Slogan USP Hyundai Sedan Automobiles Feel it Design, Reliability, Affordability STP Segment Target Group Positioning Premium Sedan Segment Top End of the market buying a sedan A car which can once be felt after you drive it SWOT Analysis 1.Good dealership 2.Good servicing 3.Strong advertising 4.Low end luxurious sedan 1.Weak advertising and brand visibility 2.Intense competition in the sedan segment 3.No new innovations 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Fiesta 2.Linea 3.Vento 4.City 5.Etios
Competitors
doc_294046325.docx
SWOT ANALYSIS OF HYUNDAI VERNA
Hyundai Verna Parent Company Category Sector Tagline/ Slogan USP Hyundai Sedan Automobiles Feel it Design, Reliability, Affordability STP Segment Target Group Positioning Premium Sedan Segment Top End of the market buying a sedan A car which can once be felt after you drive it SWOT Analysis 1.Good dealership 2.Good servicing 3.Strong advertising 4.Low end luxurious sedan 1.Weak advertising and brand visibility 2.Intense competition in the sedan segment 3.No new innovations 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Fiesta 2.Linea 3.Vento 4.City 5.Etios
Competitors
doc_294046325.docx