Description
SWOT ANALYSIS OF HYUNDAI TUCSON
Hyundai Tucson
Parent Company
Hyundai
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Makes everyday an adventure
USP
Powerful four wheel drive STP
Segment
Premium SUV Segment
Target Group
Top End of the market buying a SUV
Positioning
Advernture seeking young people SWOT Analysis
1.Powerful performance and control over SUV 2.Good dealership Strength 3..Good servicing
1.Lesser power as compared to competitor brands Weakness 2.Not too popular in the SUV segment since slightly expensive
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.CRV Competitors 2.Endeavour
doc_744919828.docx
SWOT ANALYSIS OF HYUNDAI TUCSON
Hyundai Tucson
Parent Company
Hyundai
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Makes everyday an adventure
USP
Powerful four wheel drive STP
Segment
Premium SUV Segment
Target Group
Top End of the market buying a SUV
Positioning
Advernture seeking young people SWOT Analysis
1.Powerful performance and control over SUV 2.Good dealership Strength 3..Good servicing
1.Lesser power as compared to competitor brands Weakness 2.Not too popular in the SUV segment since slightly expensive
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.CRV Competitors 2.Endeavour
doc_744919828.docx