Description
SWOT ANALYSIS OF HYUNDAI SONATA EMBERA
Hyundai Sonata Embera Parent Company Category Sector Tagline/ Slogan USP Hyundai Sedan Automobiles Undoubtedly Distinguished Design, Features STP Segment Target Group Premium Sedan Segment Business executives from the higher income group For those people who have achieved success and are distinguished SWOT Analysis 1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising 4.Luxury model from Hyundai 1.Fight with tough premium car segment 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Positioning
Strength Weakness
Opportunity
Threats
Competition 1.Cruze 2.Civic
Competitors
doc_237791850.docx
SWOT ANALYSIS OF HYUNDAI SONATA EMBERA
Hyundai Sonata Embera Parent Company Category Sector Tagline/ Slogan USP Hyundai Sedan Automobiles Undoubtedly Distinguished Design, Features STP Segment Target Group Premium Sedan Segment Business executives from the higher income group For those people who have achieved success and are distinguished SWOT Analysis 1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising 4.Luxury model from Hyundai 1.Fight with tough premium car segment 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Positioning
Strength Weakness
Opportunity
Threats
Competition 1.Cruze 2.Civic
Competitors
doc_237791850.docx