Description
SWOT ANALYSIS OF HYUNDAI SANTRO XING
Hyundai Santro Xing
Parent Company
Hyundai
Category
Small car
Sector
Automobiles
Tagline/ Slogan
The sunshine car
USP
Affordability, Features, Price STP
Segment
Small car segment
Target Group
A small car for the urban nuclear family
Positioning
A complete family car which will brighten up your lives SWOT Analysis
1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising Strength 4.The original powerful sporty small car
1.Old brand with lesser innovations in design and technology Weakness 2.Percieved as a car used in the car rental industry
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.i10 2.Alto Competitors 3.Spark
doc_347891299.docx
SWOT ANALYSIS OF HYUNDAI SANTRO XING
Hyundai Santro Xing
Parent Company
Hyundai
Category
Small car
Sector
Automobiles
Tagline/ Slogan
The sunshine car
USP
Affordability, Features, Price STP
Segment
Small car segment
Target Group
A small car for the urban nuclear family
Positioning
A complete family car which will brighten up your lives SWOT Analysis
1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising Strength 4.The original powerful sporty small car
1.Old brand with lesser innovations in design and technology Weakness 2.Percieved as a car used in the car rental industry
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.i10 2.Alto Competitors 3.Spark
doc_347891299.docx